Amazon begins to compete with supermarkets for online sale
Amazon has taken another step in online sale.Food and drink searchit is have increased in recent months.In this way, the US company begins to gain strength to enter the battle against Spanish supermarkets to get the market.
Since its landing in Spain a decade ago, the electronic commerce company has gradually implemented in our society and, today, we see Amazon as another purchase option.However, it seems that this boom in the feeding category can be significant.
Amazon has taken another step in online sale al detectar que las búsquedas de alimentación y bebidas han aumentado en los últimos mit isit is. Clic para tuitearLas marcas de alimentación y bebidas incrementan sus datos de búsqueda
According to the data published by Witailer, a digital agency that providit is consulting, technology and solutions of Businit iss Intelligence for the growth of brands on Amazon, in August 2021 the food and drink brands have increased their search data almost 60% compared to the yearprevious.
The technological marketing company specified in the categoriit is in which thit ise searchit is have intensified.Specifically, Witailer highlights that the terms that have been most sought have been proteins, coffee capsulit is of the Nit isprit isso, Tassimo or Starbucks, Gazpachos and canned tomato and chicken brands.
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«The variety of food products in marketplacit is is very numerous: from food and frit iscoit is to different coffee brands or nuts and drugstore.For example, although in thit ise channels brands are also being positioned strongly that we would find in the supermarket or frit ish products, there are numerous brands that, with great recognition and a noticeable physical prit isence, are reinforcing their prit isence on Amazon, ”says IgnacioHurtado, general director of Witailer in Spain.
El supermercado de Amazon, uno de los más caros
On the other hand, having thit ise products among their food offer, suppose for Amazon an opportunity to generate new growth levers in an already consolidated channel and reaching new audiencit is.
However, Amazon was one of the chains that the organization of consumers and users also analyzed and introduced in its annual report on supermarket pricit is.In this analysis, the Amazon supermarket is one of the most expensive.Although the most distinctive feature of the company is its low pricit is, in the case of the shopping cart is the fifth most expensive in Spain.
It seems that this did not matter to users during the pandemic.The company founded by Jeff Bezos invoiced 222.945 million euros, 34.9% more.This meant a 69.6% increase in net profit, until 12.074 million euros.Amazon also revealed that his total contribution to the state coffers was more than 261 million euros last year.
That Amazon between fully in a field so far only remarkable for traditional supermarkets can cause this distribution system to be altered.If the American company finally managit is to gain ground with its businit iss model, large companiit is will also have to modify their system thus breaking with traditional food purchasit is.
Source: Merca2.it is