[CES 2022] Samsung X Zepeto: Interaction with innovative appliances in metoversus - Samsung Newsroom Chile Samsung

Imagine this: they just given you the lifestyle TV that you always had in the desire list, appliances that improve the quality of life and the last smartphone with style.Now, what if we told you that you can use those innovative products to decorate your home?

It is an interesting scenario to think, and will become a reality once metavers are in operation. Samsung Electronics ha estado innovando con el metaverso de varias maneras y ha creado una opción para que aquellos interesados ​​en CES 2022 experimenten el evento en línea.

Those who visit Samsung's virtual showcase will learn everything they need to know about the company's latest products and even have the opportunity to try them for themselves.Thanks to an association with Zepeto, the largest metaverso platform in Asia, Naver Z, can also use Samsung devices to decorate their own ‘house’ in metovers..Continue reading to get more information about how the combination of Zepeto and Samsung's My House platform allows users to experience Samsung products and decorate their home in new forms.

Adding a completely new dimension to Samsung products

You have probably heard of metaverso before.It is no longer a passing fad, but a well -established trend of the future.With online communication in continuous evolution, metaverso has created new industrial, social and cultural values.Millennials and ‘Zoomers’ (members of generation Z) are using this digital space to project identities that are different from reality and have created a new world of experiences through active interaction.

Samsung continues to use metaverso to promote various marketing strategies, increase brand knowledge and offer your fan community an expanded space for interaction.Some examples include Photo Booth, which allows users to take photographs with Samsung's lifestyle and Galaxy smartphones, Galaxy House, where users can experience Galaxy devices participating in a game of jumps, and Outfit Items:Brand clothes with names and logos.of Samsung's Lifestyle TVs that users can use to disguise their avatars.Through projects that have brought users to products from several categories, Samsung has accumulated knowledge to build their own metovers.

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The first day of CES 2022, Samsung will show a more multidimensional version of metoverso with the revelation of a platform called My House, which allows users to directly experience a total of 18 Samsung products, including new products by 202222222.My House uses the Naver Z metoverso platform: the largest in this class in Asia, with more than 250 million users worldwide.Through close cooperation with Zepeto, Samsung will launch a unique world map in its kind that invites users to decorate their own home in metovers..

The My House World map is a space decoration experience that Zepeto supports for the first time.Users can not only customize the arrangement of furniture and appliances, but they can also customize the tone and shape of the space itself.This takes the experience of metaverso and its value a step further by awakening the imagination of the users and promoting creativity.

Decorating a house consists of incorporating elements and appliances in the habitable spaces that look pleasant and enhance the atmosphere of their home.Not only is it necessary, but it is also becoming an increasingly popular hobby.This is because more and more people want to improve their quality of life in the spaces where they spend a lot of time. También están interesados ​​en crear un espacio único que refleje sus gustos y preferencias únicos.

Train users to find their unique style

Samsung continues to make several efforts to help users to develop their own lifestyle.The company has presented innovations for a new era in which products can be customized to satisfy a wide range of tastes.This unique vision is also reflected in the words of Jong-Hee (JH) HAN, vice president, executive director and head of the DX Division (Device Experience) of Samsung, “in CES 2022, they can see in detail how the technology of the technology ofPersonalization in large Samsung Electronics companies.-Proofing, appliances and mobile products ".

The MY House Map map, which allows users to decorate their own space on the innovative platform that is metachos, is a product of this technological version focused on customization.“Since appliances tend to be large, it is difficult to try to place them in the users of users themselves.But now, users can not only imagine their own unique spaces through My House, but they can also freely decorate the house of their dreams, ”said Youngwoong Kwon at the Samsung Electronics Global Marketing Center."Users can have the special experience of obtaining a deeper understanding of their preferences and customizing their spaces".

Samsung's world map of Samsung, which invites users to participate in the special experience of filling a space with innovative products, will be announced on January 5, the first day of CES.The map can be accessed by downloading the Zepet application of application stores, including Google Play Store, and then playing “recommended map” or looking for “my house” on the “World” tab of the application.