What is the origin of the name Zara?

The origin of brand names is always curious and sometimes unexpected. This is the case of Mercadona, which recently revealed the origin of its name through Twitter. For its part, Zara also owes its name to a surprising origin related to the cinema and a bar in La Coruña.

In the 2012 report "How Zara Grew Into the World's Largest Fashion Retailer", The New York Times broke the story of Inditex's birth in 1963 and its first store in La Coruña in 1975.

At first it was going to be called "Zorba" due to the British-Greek production film, Zorba, the Greek, a highly successful dramatic comedy released a year after the birth of Confecciones GOA —today Inditex—. The film was especially liked by the founder of the textile company Amancio Ortega.

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— fundingplatforms Wed Nov 04 18:32:16 +0000 2020

As we all know, this would not be the definitive name that the store would receive and the great brand that is associated with it. The reason is that near the establishment on Arteixo Avenue in La Coruña, which is still active, a bar in the area was already called Zorba and asked Ortega to find another name. With the Zorba sign already manufactured, the solution was to create an alternative with the letters that it already had, where as a result Zara.

Since the opening of the first Zara store in La Coruña, the name has been maintained over time until the brand became one of the largest businesses in the world. Its design has barely undergone two modifications, the last one in 2019, where the letters, more rounded, appear intertwined and even overlapping, in a deep and risky change compared to the previous design of 2010, with straighter and flatter letters and widely separated. .