The Sun: We Believers, Agency of the Year;and David Miami and Burger King, Platinum Sun with "Moldy Whopper" |Adlatina
The 35th edition of El Sol, the Ibero-American Festival of Advertising Communication, came to an end and concentrated the recognition of the Agency of the Year and the Independent Agency of the Year in only one: We Believers.
The contest, which awarded prizes for the best advertising of the last two years, also recognized the MoldyWhopper campaign, from David Miami international agencies, with the El Sol de Platino, the highest award of the festival chosen by the grand jury among all the major awards. , Ingo and Publicis for Burger King.
A total of 185 awards were given in the 15 official contest sections: 42 golds, 55 silvers, 78 bronzes, 8 grand prizes, the Brand Transformation award and 1 Platinum Sun. The eight grand prizes were as follows:
FILM: -Lola, by Ogilvy for Cruzcampo (Spain)
MEDIA – DIGITAL – MOBILE: -Stevenage Challenge, by DavidMadrid for Burger King
INTEGRATED CAMPAIGNS – PRODUCTION: -Moldy Whooper, of DavidMiami, Ingo and Publicis for Burger King
OUTDOOR: -If you are outdoors, you need to protect yourself, by McCannLima for the Peruvian League Against Cancer (Peru)
PR: -Menu for BK cows, from We Believers for BurgerKing (United States)
BRANDED CONTENT:-The Classic of History, by We Believers for Corona (Mexico)
In the Design, Activation and Brand Experience, Audio, Print Media and Innovation categories, the grand prizes were left empty.
Likewise, the special Brand Transformation award went to China, for its campaign "Be older" for Adolfo Domínguez.
The gold solder for the Best International Idea has also gone to “Moldy Whooper”.
Audi was distinguished as Advertiser of the Year, an award that recognizes the creative trajectory of the brand.
The Young Creatives award distinguished with gold the piece "Smart Stays", made by students from Miami ADSchool Madrid.
The ranking of awards by country has been led by Spain, with 116 awards, followed by the United States (36 awards), Peru (13 awards) and Argentina (10 awards).
LIST OF WINNERS AND FINALISTS
BRAND ACTIVATION AND EXPERIENCEConventional MediaSILVER: -The classic of history, by We Believers for Corona, United StatesBRONZE: -The CMO card, from PS21 for BBVA, Spain-KFC Back Doors, from PS21 for KFC Spain Digital, Social and Mobile Platforms Electronic Commerce GOLD: -Stevenage Challenge, by David for Burger King, Spain SILVER: -Unboxing Ibai, by FCB & Fire for Netflix & PlayStation, Spain BRONZE: -Art For Foodies, by We Believers for Doordash Miami, United States BRONZE: -Tenes un aire, by Don for Newsan and Philco, Argentina-Street It All, by Ogilvy for Zalando, Spain-The Menu Court, by David for Burger King, SpainSmall-Scale Events (AmbientMarketing/Guerilla)BRONZE: -Vive, The First Rural Carsharing From Hyundai, by Havas for Hyundai, Spain-King Stairs, by David for Burger King, Spain-Invisible Solitude, by LLYC for Fundación BBK, Spain -Fieeld, by Havasy Now Havas for Santander, SpainLarge-Scale Events (Events and Installations)BRONZE: -There Is Nothing Greater Than Christmas, by Ogilvy Iberia, Spain-Unseen Players, by Mullenlowe Delta for Banco Pichincha, EcuadorLoyalty, Cross-Selling and Upselling-Al Otro Lado, by Ogilvy for ING, Spain Social and Corporate Responsibility GOLD: -Menú Para Vacas de BK, by We Believers for Burger King Global and Burger King United States, United States SILVER: -Awa, by Fahrenheit DDB for Andea and Agua Andea, Peru SILVER: -Big Good, by TBWA Spain for McDonald"s, Spain SILVER: -Massira Project, by TBWA Spain for PlayStation Talents, Spain SILVER: -Tallk, by Cheil for Samsung, Spain SILVER: -Fieeld, by Havas Now for Havas for Santander, Spain BRONZE: -Fe, by El Ruso by Rocky for Getafe, CF, Spain BRONZE: -+1.5ºC Lo Cambia Todo, from China for WWF Spain and WWF-COP 25, Spain-Invisible Soledad, from LLYC for Fundación BBK, Spain-La Última Misión de la Peseta, from PS21 for Fundación Pasqual Maragall, Spain-Absolut Street Trees Anonymous,by Anonymous for Pernod Ricard México and Absolut México, México-Dirtiest Porn Ever,by Officer & Gentleman for Pornhub, SpainPhysical Mailing-Casette Maps, from VCCP for Suzuki and Suzuki Vitara, SpainConventional Media-CMO's card, from PS21 for BBVA, Spain-Malnutrition Facts, from David for Dole, Spain-KFC Back Doors, from PS21 for KFC SpainDigital, Social and Mobile Platforms-+1.5ºC Changes Everything, from China to WWF Spain and WWF-COP 25, SpainAUDIOGreat consumptionPLATA: -Bumping sneezing elbows -what's wrong with this baby - work no longer says anything, by David for Burger King BRONZE: -An offer not to share, by Havas for PSA-Peugeot Technology, electronics, telecommunications, automotive-Casette maps, by VCCP for Suzuki Home, fashion, cosmetics, optics, health, culture, leisure and communication SILVER: -This is no time to talk (love/opposition/psychologist), by McCann for La Liga Spain-Boyfriend-Boss, by Don for Newsan/Philco-The most epic marine legend ever told, by Leo Burnett for Procter&Gamble/OldSpiceServices and institutions SILVER: -Lost Voices, by Archer Troy for Publicidad SA de CV `for Frida Guerrera/Voces de la Ausencia México BRONZE: -Refugee Wedges, by Pingüino Torreblanca for the Spanish Committee of UNHCR Spain BRONZE: -Fire siren - chainsaw, by Wunderman Thompson Chile for World Wildlife Fund/WWF ChileBRANDEDCONTENTAudiovisual contentTelevision and/or cinemaGRAND PRIZE / GOLD: -The classic of history, by We Believers for CoronaBRONZE: -Top photo, by Casanova for HuaweiBRONZE: -Vecinooo, byCasanova for Xiaomi-You are not alone, from SANTO Buenos Aires for Coca-Cola/Sprite Argentina-Big good, from TBWASpain for McDonald"s-La receta sin fin, from Wunderman Thompson Argentina for Unilever/Hellman'sMedia and/or digital platforms GOLD: -Unboxing ibai, by FCB&FiRe for Netflix & PlayStation/Netflix&PS5 SILVER: -Stevenage challenge, by David for Burger King SILVER: -Enterrado en gigas, by PS21 for Finetwork SILVER: -Massira project, by TBWA Spain for PlayStation Talents BRONZE: -The menu court, by David for Burger King BRONZE: -Dirtiest porn ever, from Officer & Gentleman for Pornhub-La Candidata, by The & Partnership for Smileat-Christmas without nougat, from Siberia for Turrones Picó-Twitter dad, from David for Twitter Digital content BRONZE: -Sprite – You re not alone, from Santo for Coca-Cola. Argentina
-The Most Epic Sea Legend Ever Told,by Leo Burnett for Procter & Gamble/Old Spice
Graphic content
-The list of the other 100 greatest fortunes in Spain Forbes, from Pingüino Torreblanca to Yoigo
Sound content
SILVER: -Relaxed Stories, dePonce for Nestlé Waters/Glaciar Argentina
BRONZE: -Desigual move your ass, by Mono Madrid for Desigual
-Lost Voices, by ArcherTroy Publicidad SA de CV for Frida Guerrera/Voces de la Ausencia México
-Hotel, by JorgeJuan for Pernod Ricard Spain
Live content
SILVER: -Buried in gigabytes, from PS21 to Finetwork
-Encierro, by Archer Troy for AMACC/IMCINE Mexico
-Unseen Players, from Mullenlowe Delta for Banco Pichincha
-The classic of history, from We Believers for Corona United States
INTEGRATED CAMPAIGNSIntegrated campaigns led by conventional media GRAND PRIZE / GOLD: -Moldy Whopper, from David, Ingo Estocolmo, David Miami and Publicis Colonia for Burger King, United States GOLD: -Cruzcampo # Conmuchoaccento, from RedStar (dentsu X)/Ogilvy Xx for Heineken SILVER: -Ropa vieja, from China for Fish Adolfo DomínguezSILVER: -Menú for cows from BK, from We Believers for Burger King GlobalBRONZE: -Sprite-you are not alone, from Santo Buenos Aires/Primo content for Coca-Cola/Sprite ArgentinaIntegrated campaigns led by digitalGOLD : -Cambios, by Jesús Revuelta Blua for Wallapop SILVER: -Rebranding Correos, by Arena Media/Mono Madrid for CorreosBRONZE: -The menu court, by David Deseif for Burger KingBRONZE: -Who decides what you live?, by &Rosàs and Agosto for PernodRicard/Seagram"s Gin Spain-Tenes un aire, by Don y Oruga cine for Newsan/Philco ArgentinaIntegrated campaigns led by activation and RRPPORO: -+1.5ºc changes everything, from China for WWF SpainSILVER: -No more Matildas, by GettingBetter/Dospassos Kamestudio Communication Agency of AMIT (Association of Women Researchers and Technologists) BRONZE: -Big good, from TBWA Spain and Only 925 from for McDonald"s-Apple tree portraits, from Sioux & Cyranos and Agosto for Bankinter-Iceman to canton, by Alma and N/a for Coors Light-Fuerza bar, by Ogilvy Ogilvy (hogarth) for Heineken/Cruzcampo Integrated low-budget campaigns GOLD: -Stevenage Challenge, by David and Landia for Burger King DIGITALY MÓBILEShort-Format Audiovisual Pieces: Similar Pre-RollsBRONZE: -Say Mahou, by Havas for San Miguel and Mahou, Spain-#Somosnoticia, by Wysiwyg Publicis and Starcom for Prodigious Visa, SpainFeature-length Audiovisual PiecesFormat: Video OnlineGOLD: - Moldy Whopper, from David, Ingo Estocolmo, David Miami and Publicis Colonia for Burger King, United States GOLD: -Menu Para Vacas de BK, from We Believers for Burger King Global and Burger King United States, United States-SILVER: Sprite – Pride, from Santo Buenos Aires Aires and La sagrada familia for Coca-Colay Sprite ArgentinaBRONZE: -Trap Cruz Doble Eme, from Arena Media and Mono Madrid for Correos, Spain-Summary 2020, byDavid and Deseif for Netflix, Spain-Dirtiest Porn Ever, byOfficer & Gentleman and Tsunami Films for Pornhub, Spain-Se lo Vamos a Poner Dífícil, by Dimensión Natxo Escobar for Real Sociedad Spain-Twitter Dad, by David and Primo Content for Twitter, Spain-Cambios, by Jesús Revuelta and Blua for Wallapop, Spain Programmed Pieces, Display and Formats Rich MediaBRONZE: -Pornhub's Big PackageFor Small Businesses, by Officer & Gentleman and Wild BoarProductions for Pornhubcom, SpainCommunication in Social NetworksGRAND PRIZE / GOLD: -Stevenage Challenge, by David for Burger King, SpainGOLD: -#Elpilotoesella, by DDB Spain for Audi, SpainSILVER: -The most epic marine legend ever told, by Leo Burnett and Sonomedia for Procter & Gamble and Old Spice, Spain BRONZE: -The Menu Court, by David for Burger King, Spain-KFC Always In, by PS21 for KFC, Spain-Dile que le quieres sin dicierte quiero, by Leo Burnett for Procter & Gamble and Old Spice, SpainBest Use of Social Networks GOLD: -Unboxing Ibai, fromFCB & Fire for Netflix & PlayStation, Spain BRONZE: -3362 Falabellacom, by Leo Burnett Colombia Inhouse for Falabella, Colombia BRONZE: -KFC Always In, from PS21 for KFC, Spain-Se lo Vamos a Poner Dífículo, by Dimensión Natxo Escobar for Real Sociedad Spain Best Use of Influencers SILVER: -The Most Famous Grillerin Peru, by McCann Lima and Craft Lima for Burger King, PeruBRONZE: -Twitter Dad, by David and Primo Content for Twitter, Spain-Buried in Gigas, by PS21 and The Royal Family Films for Finetwork, Spain-Coach Julen, by RK People for Loterías y Apuestas del Estado and La Quiniela, Spain Mobility and Mobile Applications GOLD: -Tallk, deCheil for Samsung, Spain SILVER: -Reminder Bra, by Tango for C&A Iberia and C&A Spain, Spain SILVER: -Ténés un air, by Don for Newsan and Philco, Argentina-Por Tus Ojos, by Wunderman Thompson Argentina and Landia for Sony Music Argentina, INCUCAI and Dante Spinetta, Argentina-El Teclado Antiracismo, by Havas Media Group Spain for TIM, SpainCreative Data and Artificial Intelligence GOLD: -Fieeld, deHavas and Now Havas for Santander, Spain-Al Otro Lado, by Ogilvy for ING, Spain-#Somosnoticia, by Wysiwyg Publicis and Starcom for Prodigious Visa, SpainReal Time and Internet of ThingsBRONZE: -There is nothing greater than Christmas, by Ogilvy for Iberia, SpainCampaigns Digitales y Móviles-#Somosnoticia, by Wysiwyg Publicis and Starcom for Prodigious Visa, Spain-Street It All, by Ogilvy for Zalando, SpainDESIGNDesign of visual identity and packaging-ColorlessLabels, by Fahrenheit DDB/ Zeppelin for Pilsen Callao PerúGraphic design, posters GOLD: -Moldy Whopper, from David, Ingo Estocolmo, David Miami and Publicis Colonia for Burger King, United States-Chicken,byDarwin Social Noise / Visual noise for Animal Equality SpainEnvironmental designSILVER: -MalnutritionFacts, byDavid / Unicorns&unicorns for Dole SpainBRONZE: -I am because we are -Raíces De La Igualdad, by Anonymous / Habitant for PernodRicardMexico/ Absolut México-Calendario De La EspañaVacía, by La Buena for Grupo Driver EspañaProduct DesignBRONZE: -Wheelzzz the first strap for your baby to sleep on, from Vertically for Wheelzzz SpainUser experience designBRONZE: -TheFutureParadox, fromDDB Spain/ Glassworks for VGED / Audi Spain-Fieeld, fromHavas / NOW Havas / Blurfilms for Santander SpainEXTERIORConventional and digital formatsAlcoholic and non-alcoholic beverages, tobaccos and smokers' accessories-#SchweppesWithTheHospitality,from La Despensa Creative Ingredients for Suntory Spain/SchweppesFood and distribution shortlist abroad GOLD: -Moldy Whopper, fromDavid, Ingo Stockholm, David Miami and Publicis Colonia for Burger King, United StatesHome and household products, fashion, clothing, accessories and accessories, body products, health, beauty and well-being-Street it all, byOgilvy for ZalandoConsumer electronics, technology, communication, media, content, publications, entertainment, leisure, travel, office GOLD: -The icon king, by Havas for The Walt Disney/El Rey León BRONZE: -There is nothing greater than Christmas, by Ogilvy for Iberia Spain-La calle new season very soon - skip Netflix_messages localized - skip Netflix, are you still there?, by Pixel and Pixel for Netflix-Corruptos, by CYW for Prime Video/The Boys Spain Financial institutions and services, insurance, lotteries SILVER: -The CMO card, by PS21 for BBVA Spain Public institutions, other institutions, training, non-profit services, social and cultural projects GRAND PRIZE/ GOLD: -If you're outdoors, you need to protect yourself, from McCann Lima/Orange for Liga Contra PeruanaContra El Cáncer Perú-Glacier - forest - desert -beach, from Cheil Central America for Greenpeace PanamaNON-CONVENTIONAL FORMATSLarge format: large-scale event and similarBRONZE: -Malnutrition Facts,by David for DoleBRONZE: -I am because we are-roots of equality, by Anonymous for Pernod Ricard Mexico/Absolut México- The stand (out), by Paradais DDB for AB inBev/Cerveza Pilsener Ecuador Small format: guerrilla action and the like SILVER: -Unbreakable ooh, by We Believers for Stillhouse Spirits Co-A good neighbor, by David San Pablo for Burger King Spain-The last person who died in loneliness , from LLYC for Fundación BBK-Panel to raise awareness, from Olístico for Taxi Satelital Perú-The pizza that is paid by fighting intolerance, from DDB Spain for Telepizza Spain FILM SECTOR CLASSIFICATION (SPOTS OF MORE THAN 30") BROADCAST ON TV/CINEMAAlcoholic and Non-Alcoholic Beverages, Tobacco and Smokers' AccessoriesGRAND PRIZE / GOLD: -Lola, from Ogilvy, Dentsu Red Star, N Team Comunicación and Primo for Cruzcampo, SpainSILVER: -Yo never, from Fahrenheit DDB and Sangre for Pilsen Callao, Peru-Don't censor what you feel, by &Rosàs and Canada for Mahou San Miguel and La Prohibida, Spain-Escapa, by Leo Burnett and Blur for Pernod Ricard and Ruavieja, SpainSILVER Food: -Confusing Times, by David and Mjz for Burger King, SpainSILVER: - Moldy Whopper, from David, Ingo Estocolmo, David Miami and Publicis Colonia for Burger King, United States BRONZE: -Menu for cows by BK, by We Believers and Partizan Pictures for Burger King Global, United States-Rockero, by McCann and Agosto for Campofrío and Vegalia, Spain -Triangle Man, de&Rosàs and The gang for Pepsico and Doritos Stax, SpainHome and Household Products, Fashion, Clothing, Complements and Accessories, Body Products, Health, Beauty and Well-beingBRONZE: -Clara, from El Rusode Rocky for Grupo caribe Arcos , SpainBRONZE: -Ténés Un Aire-Celular- Baile- Responsabilidad, by Don y Oruga Cine for Newsan and Philco, Argentina-Whoa whoa whoa! -Nunchaku-Hula hula, by Ponce Independent films for Unilever and Axe, ArgentinaConsumer Electronics, Technology, Telephony, Communication and Office-Tarifa, by PingüinoTorreblanca for Zissou Pepephone, SpainMedia, Content, Publications, Entertainment, Leisure, Travel-Step On Earth, by David and Primo for Turkish Airlines, Spain-A Last Goodbye, by Mercado McCann and Ladoble for TyC Sports, ArgentinaAutomotive, Accessories and Services for the Automobile-If They Don't Understand Why,They Will, by &Rosàs and Canada for CUPRA, Spain-Feel Alive, by&Rosàs and Canada for CUPRA, Spain-Uncertainty, &Rosàs and Agosto for CUPRA, Spain-Girlfriend-Employment, by Anonymous and Madrefoca for Suzuki Motor de México/Insurance against theft of auto parts, MéxicoInstitutions and Financial Services, Insurance, SILVER Lotteries: -Pilar and Félix -Carmen and Víctor-Ramón and José, from Pueblo, Contrapunto BBDO for Pueblo, State Lotteries and Gambling and Christmas Lottery,SpainPLATA: -Corazón Loco, from China and Lobo kane for Loterías y Apuestas del Estado and La Quiniela, Spain-Mis otros yo, from Santa Marta & Astorga and Mamma team for Banco Mediolanum, Spain-Spot Pareja -Spot Baile, by M&C Saatchii and Blank Films for State Lotteries and Betting and Euromillions, Spain-Share like never, from August, Contrapunto BBDO and BBDO Worldwide for State Lotteries and Betting State and Christmas Lotteries, Spain-Pilar and Félix from Pueblo, BBDO Contrapunto for Pueblo State Lotteries and Bets and Christmas Lottery, Spain-Fortune Tellers, from Pueblo, BBDO Contrapunto for Pueblo Lotteries and State Bets and Christmas Lottery in Summer, Spain-Raffle for San Valentín, by Lobo Kane and Contrapunto BBDO for Loterías y Apuestas del Estado and Lottery Nacional, Spain-Girlfriend –Employment, by Anónimo and Madrefoca for Suzuki Motor de México/Insurance against theft of auto parts, MéxicoPublic Institutions, Other Institutions, Training, Non-Profit Services , Social and Cultural Projects-Me quedo contigo, byGrow and Lee Films for the Spanish Red Cross, Spain-Fe, by El Rusode Rocky and Lobo Kane for Getafe, CF, SpainRetail, Distribution Channel, Search Engines, Online Stores, Various Multiproduct StoresBRONZE: - Activists without knowing it, by McCann and Blur for IKEA, Spain-Yo Me Quedo, by Blank Films and Contrapunto BBDO for Correos y Correos Market, SpainShort duration format (Spots less than 30") Broadcast on TV/CinemaBRONZE: -Just Eat Decent, by Mono Madrid and Igloo for Just Eat, Spain-Castor –Rana, dePonce and Rebolución for Unilever and Axe, Argentina Online Film GOLD: -DEV (Enjoy Life), by McCann for La joya Campofrío, Spain GOLD: -Mochileros, by McCann and Primo for The Coca-Cola Company and Nestea, Spain SILVER: -Tú Propósito, by PS21 and La joya for Adecco, Spain SILVER: -Menu for cows by BK, by We Believers and Partizan Pictures for Burger King Global, United States SILVER: -Fake Me, by McCann for The jewel Campofrío, SpainBRONZE: -Twitter Dad, by David and Primo Content for Twitter, SpainBRONZE: -Flags, from China and Adrián González for Adolfo Domínguez Spain-My other selves, fromSanta Marta & Astorga and Mamma team for Banco Mediolanum, Spain-Tamarindo King, by We Believers and The teachers for Burger King Mexico and Burger King United States, Mexico and the United States-Ballots Against Bullets, by Alma for Change the Ref, United States-Espumante, by Ponce and Argentinacine for Grupo Peñaflor and Navarro Correas, Argentina-Big Good, by TBWA Spain and Only 925 for McDonald"s, Spain-Triangle Man, by&Rosàs and The gang for Pepsico and Doritos Stax, Spain-El Hotel China, fromAugust for Pernod Ricard and Seagram"s Gin, Spain-The Value of Advertising, by TBWA Spain, Fish Film, Scopen and the Spanish Association of Advertisers for Eficacia Spain AwardsINNOVATIONInnovative Use in Film-Menu for Vacas De Bk, by WeBelievers / Partizan pictures for Burger King United States-El Clásico De LaHistoria, by Webelievers for Corona United States-Lola, by Ogilvy / Dentsu Red Star / N Team Comunicación / Primo for Cruzcampo Spain Innovative Use in AudioBRONZE: -An Offer Not to Share, by Havas for Peugeot Spain-El Clásico De LaHistory, by Webelievers for CoronaUnited States-Voces Perdidas, by Archer Troy Publicidad / La tuna films for Frida Guerrera / Voces de laAusencia MéxicoInnovation AbroadSILVER: -There Is Nothing Greater Than Christmas, by Ogilvy for Iberia Spain -Invisible Soledad, by LLYC / Berde producciones for Fundación BBK España-Absolut Street Trees, by Anónimo / Habitant for Pernod Ricard Mexico / Absolut MéxicoInnovación En Activación-Menú Para Vacas De Bk, by WeBelievers / Partizan pictures for Burger King United States-Art For Foodies, fromWe Believers /Easy Mondays for Doordash MiamiUnited States-There is Nothing Greater ThanChristmas, by Ogilvy for Iberia SpainInnovation in Digital and MobileGOLD: -Stevenage Challenge, byDavid / Landia for Burger King SpainBRONZE: -Juntas Somos Victoria,by Kitchen / Mcnulty for Oxfam Intermon Spain BRONZE: -Street It All, by Ogilvy for Zalando Spain BRONZE: -We are news, by Wysiwyg Publicis for Visa.
-ReminderBRA, by Tango for C&A Iberia / C&A Spain-Tallk, by Cheil /Somos5 for Samsung Spain-Por Tus Ojos, by Wunderman Thompson Argentina / Landia for Sony Music Argentina/INCUCAI / DanteSpinetta ArgentinaInnovation in PR-Menú For Vacas De Bk, by WeBelievers / Partizan pictures for Burger King United States-Invisible Soledad, by LLYC / Berde productions for Fundación BBK Spain-Twitter Dad, by David / Primo content for Twitter Spain-#Somosnoticia, by WysiwygPublicis / Starcom / Prodigious for VISA Spain Innovation in MediaBRONZE: -TrojanOrders, from PS21 for KFC SpainInnovation in Branded ContentSILVER: -UnboxingIbai, from FCB&FiRe / Bijouxcontent for Netflix&PlayStation / Netflix&PS5SpainBRONZE: -TheMenuCourt, from David / Deseif for Burger King SpainBRONZE: -El Clásico De LaHistoria, from Webelievers for Corona Estados Unidos-Relatos Relajados, from Ponce / Estudio porta for NestleWaters / Glaciar Argentina-Cambios, by Jesús Revuelta / Blua for Wallapop Spain-Encierro, by Archer Troy Publicidad / Humano for AMACC / IMCINE México Innovation in the Best Use of Data BRONZE: -Fieeld, by Havas / Now Havas / Blur films for Santander Spain-TheRideDecision, by CabifyMakers for CabifySpain-Al Otro Lado, byOgilvy for ING Spain-Tweet Your Ad, byDavid / Harry for Twitter SpainInnovation in Strategy and CreativityGOLD: -Moldy Whopper, byDavid, Ingo Stockholm, David Miami and Publicis Colonia for Burger King, United StatesSILVER: -Menú Para Vacas De BK, from WeBelievers / Partizanpictures for Burger King United StatesBRONZE: -The Queen"sSponsorship, by David / Blur x outsider for Burger KingSpainBRONZE: -Lola, from Ogilvy / Dentsu Red Star / N Team Comunicación / Primo for Cruzcampo Spain-Cambios, by JesúsRevuelta / Blua for Wallapop Spain-Street ItAll, by Ogilvy for ZALANDO Spain-The Most Famous Griller In Peru, by McCann Lima / Craft Peru for Burger King PeruInnovation in Products and ServicesBRONZE : -Awa, by Fahrenheit DDB for Agua AndeaPerúBRONZE:-Launching Gin Comunal, by R/GA/ Airelife for Cerveza Patagonia ArgentinaBRONZE:-Street ItAll, by Ogilvy for Zalando Spain-Big Good, by TBWA/ Only 925 for / McDonald"s Spain- WheelzzzThe First Strip So That Your Baby Sleeps Del TirónZ, Vertically for Wheelzzz SpainMEDIABest use of audiovisual media and radioGOLD: -The classic story, by We Believers for Corona United StatesSILVER: -Relaxed stories, by Ponce for Nestlé Waters/Glaciar ArgentinaBRONZE: -Lost Voices: by Archer Troy for Frida Guerrera. Mexico.
-This is no time to talk, byMcCann for La Liga Spain-Ténés un aire, byDon for Newan/PhilcoBest use of print mediaBRONZE: -Key role, byOgilvy for CINFA Spain-Moldy Whopper, byDavid, Ingo Estocolmo, David Miami and Publicis Colonia for Burger King, United States-The list of the other 100 greatest fortunes in Spain Forbes, by Pingüino Torreblanca for YoigoBest use of outdoors in large format: events and other large mediaSILVER: -If you're outdoors, you need toprotect yourself, by McCann Lima /Orange for Liga Contra PeruanaContra El Cáncer PerúSILVER: -There is nothing greater than Christmas, by Ogilvy for Iberia SpainSILVER: -Unbreakable ooh,by We Believers/we believers for Stillhouse Spirits CoBRONZE: -Unseen players, by MullenLowe Delta for Banco Pichincha. Ecuador
BRONZE: -Laporta: desire to see you again avanteevolumedia, from the Association for the candidacy of Joan Laporta and the new Board of Directors for the elections for the FCB Presidency/Joan Laporta Spain, Best use of small-scale outdoor: ambient and others small supports GOLD: -We-commerce, by McCann Santiago for Entel-Papel clave, by Ogilvy for CINFA SpainBest use of social and digital mobile platformsGRAND PRIZE / GOLD: -Stevenage challenge, by David for Burger KingSILVER: -The most famous griller in Peru, by McCann Lima for Burger King Perú BRONZE: -Street it all, by Ogilvy for Zalando BRONZE: -You have an air, by Don for Philco. Argentina
-Pornhub’sbig package for small businesses, by Officer &Gentleman for PornhubcomBest use of branded contentGOLD: -Unboxing ibai, byFCB&FiRe for Netflix & PlayStation/Netflix&PS5 GOLD: -Cambios, by JesúsRevuelta for Wallapop-Buried in gigas, from PS21 for Finetwork-Twitter dad, David for TwitterPRINTED MEDIOSFood and DistributionGOLD: -Grilled at BP- A lagrilled at Repsol- Grilled at Shell, by David for Burger King, Spain Home and Household Products, Fashion, Clothing, Complements and Accessories, Body Products, Health, Beauty and Well-being GOLD: -Tuna–Koi, by Fahrenheit DDB for Qroma and American Colors , Peru BRONZE: -Coat- Jacket-Suit– Trench coat, from China for Adolfo Domínguez, Spain-Basketball – Soccer, from Wunderman Thompson Chile for Training Professional, ChileAutomotive, Accessories and Services for the Car BRONZE: -Apple- Disney- The Ramones, from Fahrenheit DDB for Scooter rentals Grin, Peru-Sexi -Magic –Nice, from DDB Spain for VGED and Audi, SpainPublic Institutions, Other Institutions, Training, Non-Profit Services, Social and Cultural Projects PLATA: -Fathers – Mothers, from Wunderman Thompson Chile for Gay Action, ChilePLATA: -Donald Trump -John Cornyn-Marco Rubio -Ted Yoho, by Alma for Change the Ref, United StatesBRONZE: -Fiji –Evian, byMcCann Santiago for Greenpeace ChileBRONZE: -Tom - Dot - Zoe – Roxi,by Alma Paws 4 You United States- Utah's Absurd Reality-Oregon"s Absurd Reality, by Alma Change the Ref United States-Egg -Tuna –Sausage, by VMLY&RFundación PKU, SpainPRODUCTIONAudiovisual ProductionGOLD: -Menú Para Vacas De BK,by WeBelievers / PartizanPictures / TheMill LA / Final Cut LA/Pickle Music for Burger King United StatesSILVER: Triangle Man, by&Rosas for Doritos. pepsico. Spain
SILVER:-Menú Para Vacas De Bk, WeBelievers/ PartizanPictures /TheMill LA / Final Cut LA / PickleMusic for Burger King United StatesBRONZE: -Confusing Times, by David / MJZ / Labhouse for Burger King SpainBRONZE: -Compartir ComoNunca, by August / Contrapunto BBDO for Loterías Y Apuestas Del Estado / Christmas Lotteries, Spain BRONZE: -El Hotel, from China / Agosto / Metropolitana for Pernod Ricard / Seagram"s Gin Spain BRONZE: -StepOnEarth, by David / Primo / Metropolitana for Turkish Airlines Spain-Corazón Loco , from China / Lobo Kane / CPWorks for Loterías y Apuestas del Estado / La Quiniela España-Escapa, by Leo Burnett / Blur for PernodRicard / Ruavieja España-A Lenda, by Alice Filmes / Leo Burnett Taylor Made/ Nash VFX / Invisible Works / VoodooHouse for FCA Fiat Chrysler Automóveis Brasil / Fiat Brasil Audiovisual Postproduction GOLD: -El Clásico De La Historia, by WeBelievers/ Pro Doers/ Bonsai 3 for CoronaUnited StatesGOLD: -Lola, by Ogilvy / Dentsu Red Star / N Team Comunicación / Primo / Metropolitana for Cruzcampo SpainBRONZE: -Feel Alive, by & Roses for Cupra. Spain
BRONZE: -El Clásico De Historia, by WeBelievers / Pro Doers/ Bonsai 3 for Corona United States-A Lenda, by Alice Filmes / Leo Burnett Taylor Made/ Nash VFX / Invisible Works /VoodooHouse for FCA Fiat Chrysler Automóveis Brasil / Fiat Brazil-No Future Without Water, by CYW / ICONIC for Qatium Spain-Mi Vida Es Tuya, by Havas / Primo Content / Metropolitana for Sonae Sierra Spain-Lola, by Ogilvy / Dentsu Red Star / N Team Communication / Primo / Metropolitana for Cruzcampo Spain Graphic Production GOLD: -Moldy Whopper, by David, Ingo Estocolmo, David Miami and Publicis Colonia for Burger King, United States GOLD: -The Most Epic Marine Legend Ever Told – Stories – Poster, by Leo Burnett for Procter&Gamble / Old Spice Spain-I'm Staying With You_Poverty - I'm Staying With You_Immigration - I'm Staying Contigo_Desastres, by Grow /Lee Films for the Spanish Red Cross-DQTP - EACQ - PCQTT - TEP, by Pingüino Torreblanca for Bankia SpainDigital Production-Nanä, by MRMWorldwide Spain / MRM Spain / The Lion for IKEA Family Spain-Casärbol, by MRM Worldwide Spain / MRM Spain / Binalogue for IKEA Family SpainSILVER: -Street It All, by Ogilvy for ZalandoSpainMusical Production/AudioBRONZE: -Yo Me Quedo, by Blank Films / Contrapunto BBDO for Correos MarketSpainBRONZE: -No Censures Lo QueSientes, by &Rosàs / Canada/ Telson for Mahou SanMiguel / La Prohibida España-Tiempos Confusos, by David / MJZ / Labhouse for Burger King Spain-Orgullo Por Lo Nuestro, by Arena Media / Contrapunto BBDO / Mushroom for Correos MarketSpain-Fire Siren, by Wunderman Thompson Chile / Mantra / Mantra for World Wildlife Fund ChilePUBLIC RELATIONSCorporate communication: relationship with internal and external stakeholdersBRONZE: -The last straw, by LLYC/LLYC and Mouse Producciones for McDonald"s SpainPublic affairs, crisis management and lobbyingSILVER: -No more Matildas, from GettingBetter/Dospassos Communication Agency for AMIT (Association of Women Researchers and Technologists)/AMIT-#SchweppesConLaHostelería, from La Despensa Creative Ingredients for Suntory Spain/SchweppesCorporate Social ResponsibilityGRAND PRIZE / GOLD: -Menu for BK cows, from We Believers for Burger King Global GOLD: -If you're outdoors, you need to protect yourself, by McCann Lima/Orange for Liga ContraPeruana Contra El Cáncer SILVER: -Awa, by Fahrenheit DDB for Andea/Agua Andea SILVER: -+1.5ºc changes everything, from China for WWF Spain BRONZE: -Invisible Solitude, by LLYC for Fundación BBK España-Dirtiest porn ever, by Officer & Gentleman for Pornhub-Ropa vieja china, by Adolfo Domínguez for Adolfo Domínguez-Yo me quedo blank films, by Contrapunto BBDO for Correos Digital communication, use of social and mobile networks SILVER: -Stevenage Challenge, by David for Burger King SILVER: -Unboxing Iba, by FCB&FiRe for Netflix & PlayStation-The most famous griller in Peru, by McCann Lima for Burger King-La cradle with screens, by LLYC for Multiópticas Marketing communication and public relations events BRONZE: -The classic of history, by We Believers for Corona United States BRONZE:-The latest straw, by LLYC/LLYC and Mouse Productions for McDonald's SpainImpact in the mediaGOLD: -Moldy Whopper, from David, Ingo Estocolmo, David Miami and Publicis Colonia for Burger King, United StatesSILVER: -Menú for cows by BK, from We Believers for Burger King GlobalSILVER: -Lola, fromOgilvy/Dentsu Red Star/N Team Comunicación for CruzcampoBRONZE: -+1.5ºc changes everything, fromChina for WWF Spain-Invisible Solitude, fromLLYC for Fundación BBK-Dirtiest porn ever,from Officer & Gentleman for Pornhub -The queen's sponsorship, by David for Burger KingUse of celebrities, influencers and influencersGOLD: -Lola, by Ogilvy/Dentsu Red Star/N Team Comunicación for CruzcampoBRONZE: -The most famous griller in Peru, by McCann Lima for Burger King-Burbuja, by Innocean Worldwide Spain for Hyundai Motor Spain
YOUNG CREATIVESGOLD: -Smart music, AndreaProenza Zoroquiain, Lua Delgado López, from Miami Ad School Madrid-Smart stays,Aitana Vallejo Rodríguez, Leandro de Torres Sainz, Martim Braz, from Miami AdSchool Madrid- Green light, Pilar Del Río, Esther García, Rafa de Zuloaga, from Miami Ad School Madrid-Urban-green, Paola Soledad Baroja Almeida, Camila Angulo Canales, María Espada Gutiérrez, Daniela González Lavalle, from Miami Ad School Madrid-Sololos, Lucia Baca Bautista , Salvador Gonzalo Posse, from Miami Ad School Madrid-Digital recycling, Carmela Echevarría, Silvia Vera Barry, from Brother Valencia School of Creatives-Change the world without leaving a trace, Adrián Félix Sarto Millán, Maria Román Febrer, from Universitat Jaume I-Pueblo smart, Catalina Mondéjar Martínez, Victoria Hombría Cornejo, Sara Armengol Abad, from Miami Ad School Madrid-Iberdrola x stoming project, María Mercedes Castro Prudencio, Gabriela Victoria García Córcega, Candela Fabal Román, Noelia Fernández Ortega, from Universidad Rey Juan Carlos-Torneo Iber, Carmen García Casquero, Pablo Rodríguez Rebollo, from Brother Madrid-Brother athome energy bank, Keilyn Lobo Garita, Aida Merino Toro, Luis Ricardo GonzálezAlmanza-Eneryell zink project:Laura Hoppenbrouwers Torres-El Sol de sol,Miguel Sainz Álvarez, Pablo Hidalgo Ruiz, Fabiana Marques Ribeiro, from SolBrother Madrid
TRANSFORMATIVE CREATIVITYTRANSFORMATIVE CREATIVITY AWARD: -Be older, from China for Adolfo Domínguez SpainTransformation of business model-Launch Gin Comunal, from R/GA for Cerveza Patagonia Argentina-Falabella.com, by Leo Burnett Colombia for Falabella Colombia
Brand transformation-Your purpose, fromPS21 to Adecco Spain-Moldy Whopper, fromDavid/INGO Stockholm/David Miami/Publicis to Burger King United States-Menu for cows from BK, from We Believers to Burger King Global/Burger King United States-Lola, from Ogilvy/Dentsu Red Star/N Team Communication for Cruzcampo Spain.-The champions return, from Ogilvy to Once Spain-Cambios, from JesúsRevuelta to Wallapop Spain