Érika Rohenes: Reconnection through fashion

Credits: photos of Emilio Yidi, production of Roberto Martínez, makeup and hairstyle of Magaly Vergara and Robín Casalín, costumes of Beatriz Camacho and Judy Hazbún, and accessories by Diana Sánchez Sánchez.

If something is passionate about Érika Rohenes Weeber is fashion, so despite being a business administrator did not get discouraged from the middle that caught her attention since she caught her attention.21 years ago the Barranquillera is dedicated to the organization of events, which includes the Latin American Fashion and Meeting of Creative Industries IXEL 2021, which is about to be carried out in the city of Cartagena and which is the executive president.

With this event that integrates fashion with other creative industries such as music, gastronomy, dance, photography and crafts, the businesswoman seeks to help the economic and tourist reactivation of the city that adopted it.

“With the union of these industries we have made a package to promote the city as a destination, that means that Cartagena in addition to being a place that people want to visit on their beaches, will also be visited by fashion.The idea during this version of Ixel Fashion is to show the entire public, the own and tourists, either in person or virtual, the wealth that Cartagena has in all its creative industries.Part of the commitment that Ixel has with Cartagena is to help her tourism and culturally reactivating all her economy, ”says the businesswoman.

Returning to the semi -resistority, after having been a virtual year because of the health crisis is something that Érika appreciates in a great way, but also, he says, has brought "great efforts" to meet the event that reaches its editionnumber 11, which from this Wednesday will have live transmission for all of Latin America.

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"This has been learning for all.Digitality is a super interesting and very demanding format because it requires that physical and economic efforts be doubled.Last year we had to get out of our mold with the virtual and this year we will mix the face -to -face and virtuality.It is a challenge because we have to be aware of the two things and it has not been easy because there are still institutions that have not authorized their officials to travel and that they would have liked shared with us at the event ”.

"Living one day at the same time: re -conscious," is the slogan that accompanies this time Congress and more than a theme is a message for those who are "desperately looking for face -to -face", because for Érika the most important thing inThe moment is "to live one day at a time" and learn that "not everything will change from one day to another".With this slogan the event also seeks.

This edition of Ixel Fashion, in addition to being aimed at economic and cultural reactivation, also has as its main theme the importance of sustainable fashion.In this item there will be the presentation of several international academics.This wants new companies and brands already constituted to understand the importance of being profitable but respecting the social and environmental environment that surround them.

“Now more than ever brands must be sustainable and sustainable.Today those two themes are not just fashion, they are a necessity to be able to continue in this path.Sustainability comes to stay and the new generations, new consumers have it present because it is part of their day to day.Fashion does have to be sustainable.If a brand has no sustainability and sustainability does not exist because this is not a campaign or a strategy, it is a lifestyle ”.

The event chaired by the Business Administrator will open its doors and screens on Wednesday, October 13 until Friday 15.