New positions asks for the market: what do ecommerce leaders do and why they earn more than $ 500,000

In 2020 digital trade 124% in 2020, and more than 100% so far this year, demonstrating a sustained upward trend.Undoubted.

In this context, the specialists in electronic commerce are highly valued by organizations, both for which they had to burn their sales towards virtual channels, and for those who had to face an exponential increase in demand.

"Ecommerce leaders are within the five most sought after technological roles in Bumen during the second quarter.In addition, this position received 15% more postulations for part of the users than the average portal notice, "says Ariel Arcidiacono, commercial director of Bumeran and Zonajobs.

"Before the pandemic, esterol was assigned to an analyst or coordinator that he reported to someone of sales or marketing, but with the pandemic and the need for rapid digital unatransformation, this position became the protagonist of the companies to adapt to the context andMaintain an active sales channel, "entrusts Iproupalejandro Seride, director of Professionals and RPO of Randstad Argentina.

And he adds: "driven by the growing market need, we see that young people form and develop in these careers linked to online technology and marketing,"

When forming the teams, the most frequent positions are that of Ecommerce coordinator, Chief and Manager of Ecommerce. Federico Biagi, Sales & Marketing Manager|Grupo DNA, comenta a iProUPque "el perfil buscado por la compañías dependerá deltamaño de la empresa, y obviamente cuán desarrollada este sufacturación por el canal online".

"That is, the one that just begins to work online surely needs a coordinator; at the other end, unamultinational with several marketplaces will aim to an agenager," describes the executive, who points out the salaries that can be charged in these positions, to which there areto add a variable plus by objective:

However, they are highly scarce.Cintia Herrera Job coordinator in ecosystems, indicates to Iproup: "Labormerado does not meet the demand, so many organizations had problems finding this type of professional profile".

And he adds that "these profiles have developed skills that combine business management, data analytics and much knowledge detectology.Even today organizations understand that whoever has the best talent will multiply their opportunities to make a difference in their item ".

It is also observed that there is a high rotation of professionals in the same industry.This position became a scarce and extremely valuable good, and many consider it as "golden, projection and salary," says Herrera.

Sebastián Maciarello, manager of BPO and Auren Selection, remarks Iproupque "The work of an ecommerce specialist consists of dainting data and implementing strategies that allow the growth of a company's electronic commerce.You must also maintain high standards of quality in Ciley service to know the web platform in detail ".

In this sense, "the head of the operation leads digital transformation, customer experience, decamous management.Implement and improve the company's payment and dispatch process, facilitating Lauser Experience ".

How to find out if a divorce has been filed https: // t.CO/PIZ4IFZCGX

— Hiedi Hilton Mon Dec 09 03:38:09 +0000 2019

"This standard of a traditional sales manager, since it is responsible for everything related to the commercial at the online level while the former performs tasks in traditional channels.Additionally, everything related to technology, advertising, marketing and web sales, "says Maciary.

In a dialogue with IProup, Agustín Sedano, director of Experis for Argentina, Uruguay and Paraguay, states: "For positions linked to ECOMMERCE, profiles are being demanded that have the ability to integrate data to the andaricular business with different teams (specifically, for logisticsand supplies chain tied to sale), being innovators in the experience of Catey, above all to have a strong inclination to technological tools ".

On the whole

Daniel Stilerman, Managing Director of Commerce's practice at Accenture Interactive Argentina, highlights Iproupque "although it may seem a triviality, the eCommerce is a team work so the most important ability for a leader position is a supacity to generate dynamicshigh performance ".

"In short, one of the main conditions is crossed analytical capacity with business vision.The success of electronic commerce lies in offers outstanding sciences and to achieve it is a continuous unameum of the different aspects of business, "completes.

As for the skills, experts say that there are large different ones in what is required for the position depending on whether it is a B2B company (provision to other customers), a mass consumption or a Fintech.

"Beyond the peculiarities, these leaders handle Business Intelligence (BI), algorithms of the different marketplaces, positioning tools and marketing in search engines (SEO and sem) and statistics," highlights iProupalejandro Ferrazzuolo, commercial director of Gen Services, company of the Global Diprem Group.

In addition, the specialist remarks that "it must be Unestratega, to know how to go with the variables and move the pieces quickly based on customer consumption changes".

For Tamara Bloch, Talent Acquisition Partner of Aliancers, for the highest positions they qualify better who show "uradico capacity, lead teams and explain complicated concepts in a simple way.Also those who have passion quickly develop new businesses and vertical industry.Other points that contribute are to have a master's degree in Business Administration (MBA) and experience in more than one country in the region ".

"In general, these profiles must have training in comomarketing, economy or business administration careers.Currently, there are also specific short courses for this activity.In addition, it is a plus that knows how to drive Google Analytics, "says Arcidiacono.

"Although university races do not exist massively, we have courses and preparation at the tertiary level or postgraduate or masters to adapt or are functional to the business.To join supply and demand, we should change the classic marketing and communication careers for those that are 100% oriented to digital consumption, "says Sedano.

It is a multidisciplinary profile, "which must know the areas of distribution, sale and promotion of products and services online.Manages the sales process at the end at the end, and the post -sales.Because of its functions, it is necessary that you have skills such as leadership, teamwork and versatility ability to new tools, "adds the leader of Bumeran.

This position today is sought, industries, without distinction.Even for companies of all sizes."The online was key in the pandemic situation for mass consumption.The practices that began in gastronomy, with the Take Away, were evolving alarmed from eCommercepropious sites for the end of or outside the establishment, "says Servide.

"Currently, retailers from various segments such as clothing stores, footwear and electronics developed the channel so as not to be out of the market.Industries that used to market or distribute their products in a traditional way, today they are innovating and improving their sales for the adaptation of digital tools, reaching their products beyond traditional limits, "concludes the director of Randstad Argentina.