New realities: why more and more companies are entering the Metaverse

The metaverse is synonymous with a parallel world. Until now it was only the creation of novelists like Neal Stephenson who in his book Snow Crash described a virtual world, parallel to the real one, where all its users could interact in a way very similar to the real one.

Mark Zuckerberg used this concept and transformed it into a business that is still starting but promises to grow by leaps and bounds.

The Metaverse is a virtual world, parallel to the real one, where users can design their own lives and relationships. A world in which you can choose from the most basic concepts (name and physical appearance) to skills and profession of the "character".

Social relations, professional activities (virtual work) and commercial transactions (purchases for that virtual life) could take place in this world.

Metaverse, a new universe

Bankinter experts see it as possible to invest in the Metaverse indirectly through companies that produce the hardware or software foreseeably necessary for the creation and use of the Metaverse.

The development of the concept is led by Facebook. In fact, I recently changed the group's name to Meta to make its strategic intentions clear. As an example of Meta's vision of the concept, they are developing gloves and other accessories that are capable of transmitting virtual sensations in the user's body.

In addition to Facebook, there are many other listed satellite companies that want to participate in its development:

All the companies mentioned have solid businesses within the technology sector (production of mobile computers, consoles, professional or home software, video games, computer components). And, at the same time, they will be necessary to fully develop the Metaverse concept due to their dominant position in their respective sectors.

In the metaverse, users will have an avatar and a series of digital properties (such as a house or a meeting room) and will be able to invite or visit those of other users. These virtual worlds aim to imitate physical interaction through digital constructs that will serve as new spaces for coexistence.

The Metaverse represents great business opportunities

All this opens the door to new forms of interaction and social action that could have a definitive impact on commerce, work, education and entertainment without a doubt.

As a background to this, we must remember the introduction of new forms of socialization thanks to the appearance of the Internet at the end of the 20th century and the beginning of the 21st. This generated a huge change in the scale of human association, radically changing media consumption, business, education and even social movements.

The change in the way of browsing will bring new needs, since when new digital properties appear (such as houses, stores, schools and even avatars), all of them will need new digital inputs, ranging from certificates and official documents, to works art, virtual land or digital clothing.

This commercial impulse will need two elements: NFTs and Blockchain technology. Apart from the art market, NFTs have found an important niche among collectors and little by little more people are using them, from music bands to soccer teams and media stars. However, they will not be the only uses since the new digital properties that are generated in the metaverse will require certificates, seals and other documentation that guarantee their authenticity.

Who handles the numbers?

Therefore, this will require a new supply chain in the digital economy based on NFTs. On the one hand, companies specialized in its creation and design will be necessary, guaranteeing its portability and interaction in all spheres of the metaverse.

Virtual worlds promise experiences never seen before

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In addition, people will be required to correctly code on blockchains and guarantee their authenticity and originality. To this is added someone who distributes these new digital assets and someone who safeguards and stores these digital assets, something extremely important since many times the value of these NFTs can reach millions of dollars.

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