The 10 best tactics for your eCommerce on sale

When the new year arrives, there are not a few people who celebrate the change of cycle by acquiring those products and services with which they have been in mind for months and even years, with the aim of improving their lives and indulging in the occasional whim. It is something that happens every year when the famous sales are approaching, a period in which brands from all over the world take the opportunity to lower prices and multiply their results thanks to the large numbers of people who choose that moment to make their purchases. But how can we take advantage of this time if we have an online store? Today we want to give you the 10 best tactics for your eCommerce on sale. Write them all down!

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Index of contents

What are sales and when are they held?

The sales are a certain period of time in which the prices of products and services are reduced with the aim of increasing sales. In order for the process to be as honest as possible, we would talk about products that are sold at a cheaper price than the one previously set for sale or, at least, with special conditions that represent a discount compared to their usual price.

Although each country has its own sales calendar, the usual thing is that there is a winter sales period just after Christmas and a summer sales that usually start on July 1. This is, at least, what usually happens in Spain.

Origin of rebates

We have to go back to the famous crash of the New York Stock Exchange in 1929, a time of deep crisis in which the US economy decided to carry out a series of actions in order to survive. Thus, a group of textile companies (among which were Abraham & Straus, Filene's or Bloomingdale's) joined forces to create the Federated Department Stores Inc., implementing, among other measures, sales periods, where they sought to get rid of the clothes that was stored at the end of the season at a much lower price. A practice that generated large crowds and that, little by little, spread throughout the world...

The sales arrive in Spain at the hands of the founders of Galerías Preciados and El Corte Inglés after learning the commercial practices that were carried out in the United States, beginning to apply them in their establishments.

Of course: while initially this promotional period served to minimize the loss of leftover products, today the sales have become a star period in which to achieve a large percentage of the total volume of annual sales for most of the marks. And we are not only talking about physical stores, but also about all eCommerce that knows how to play their cards.

Benefits of discounts for an eCommerce

Let's start with a fact: in 2022 alone, each Spaniard plans to spend an average of 96.33 euros per person, which represents an increase of three euros compared to the previous year. Let's see, therefore, how we can ensure that this investment falls on our businesses. Before we will list the main advantages of planning a sales campaign in an eCommerce:

The best marketing tips for your eCommerce

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Discount tactics for an eCommerce

When preparing your eCommerce for this special time, we want to propose a series of strategies that will work in your favor and generate interest in your potential customers. If you have an online business, take note of the following tactics to succeed in times of discounts:

1# Take care of your SEO more than ever

The first thing is that you know this terminology, the importance of SEO and that you are already applying its principles in your day to day. But it is also that, at this time, it is more important than ever that you use the right keywords, such as discounts or sales to boost the searches that are carried out during this time and that Google associates them with the industry to which you belong, improving your website positioning.

2# Prepare SEM campaigns

It is proven that the number of visits to electronic stores increases significantly during sales, so we recommend that you consider launching Google Ads campaigns with which you can reach a larger audience through the famous search engine. And if you already have active campaigns, make the necessary changes to them during these days so that the orientation of the ads is associated with keywords such as discounts or sales. You will notice it in your conversions!

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3# Send specific newsletters

If you work with email marketing, you will know that campaigns related to special moments such as sales usually work very well, so we suggest you carry out a special mailing in which you make it clear, from the subject of the email, that your company has activated a campaign with reduced prices that your customers cannot miss. You can even try to boost sales even more by offering an additional discount to your newsletter subscribers with an exclusive promotional code for them.

4# Knock on the door of the right customers

That is, use retargeting. Whether you have an active email marketing strategy or if you manage your profiles on social networks, you can surely identify which customers have been most aware of your products and services in recent months, which will allow you to program marketing actions that you can direct to them. specific profiles. Think that sales are the perfect time to give the last push to those users who have thought more than once about making their purchases with you.

5# Create a flash catalog

Whether through a specific section in your eCommerce called sales, offers or last minute discounts, make it as easy as possible for the user to identify where those bargains that should not be missed are found. And remember to visually highlight that section, either by creating specific banners or turning that section into a large highlight that is identified from the moment your potential buyers access the web.

6 # Play with the expectation

If one thing is clear, it is that during sales dates impulse buying is what predominates and what most brands try to play with. That is why it is important that you generate expectation in your users through countdown counters or slogans such as offers while stocks last or prices for a limited time, with which you will enhance the feeling of urgency, a very powerful tool when we launch a marketing strategy. sales.

7 # Advance sales to the most faithful

If you have a community of users who already follow you on social networks, who have agreed to receive your communications after previous purchases or who have subscribed to your newsletter on their own, create a specific action for them that consists of being able to access the promotional prices before the rest through a promotional code or a special landing page, something that will make them feel valued and that will translate into sales.

8# Mark the difference in price

One of the main reasons why we consume during sales is because of the sensation of unique opportunity that we feel when we compare prices. That is why it is essential that you mark the original price of the product and the current price, indicating what it cost previously and what they are saving by purchasing your product or service at the promotional price. These data must be real. Forever! Playing with credibility by manipulating this data can generate an unnecessary reputational crisis.

9# Spread the actions through all your channels

The social networks of the brands have become an important channel in which to communicate the beginning of the sales, their duration and the promotions that we are activating. We recommend that you work on a series of striking creativities (try to create it with professionals who know about design or make use of powerful and easy-to-use tools such as Canva) that you spread on your different profiles on social media. Remember to create different versions (adapted to the measurements of each social network). Don't leave channels like the newsletter aside either and think about how to boost your dissemination.

10# Close the campaign in style

When the end of the sales period approaches, think about whether you can afford one last promotion, even more aggressive, with which you generate the last sales. This is something common in brands of all kinds, under claims such as We lower prices even more in the last 48 hours of sales or an extra 10% discount in the last 24 hours of discount. Give it a try and get ready to be amazed at the results you get…

What did you think of the post? Has any specific technique caught your attention? Leave your comments and share the post with your contacts through your social network profiles!

And if you want to become an expert in electronic commerce, study for the Master in e-Commerce and Digital Marketing, a program that focuses on training specialized profiles capable of managing the entire value chain of electronic commerce, focusing on all areas of knowledge necessary to achieve a comprehensive vision of each process, from user acquisition to conversion optimization, through platform management and good practices in customer service. You will know how to function as a great leader!

Master in eCommerce & Digital Marketing

Learn to create and manage an eCommerce