Barça, protagonist on Hard Rock's anniversary
Messi is presented as the world ambassador, with his own clothing line, and the beautiful Barça, Codina, Villamala, Crnogorcevic, Coll and Molina went to the Hard Rock Barcelona party
Hard Rock celebrated his 50th anniversary yesterday with a party in which Barça was protagonist.Hard Rock Cafe Barcelona was one of the premises of the mythical restaurant chosen to commemorate his 50 years and did so with a party in which it was announced that Leo Messi will be the World Hard Rock ambassador for the next 5 years and that the newClothing line in honor of the Argentine player.The triplet winners, the players Blaugrana Jenni Hermoso, Laia Codina, Bruna Villamala, Ana María Crnogorcevic, Catacoll and María Molina went to the event that was held last night at Hard Rock Café Barcelona Barcelona.
The new collection dedicated to Leo Messi has the special 50th anniversary logo of the restaurant chain and some of Messi's most characteristic symbols, such as the lion, number 10 and its own logo.This collection joins the iconic brand of brand merchandising, available in all its stores and in the online store.Leo Messi said, in an engraved video, that “I feel honored to collaborate with a brand as recognized as Hard Rock, and even more in a historical moment as is its 50th anniversary.Sport and music are part of my life, a perfect combination between my profession and my leisure time.Uniting both is a great success, and I am very happy that they have counted with me to celebrate this milestone.It is an honor to be the first athlete that is associated with a brand supported by a great history of alliances with music legends ".In the words of Jim Allen, president of Hard Rock International, “our 50th anniversary deserved a collaboration with an icon that supported a special and different celebration, and there was no better choice than the legendary Leo Messi."
Allen and Messi sealed the agreement with an original gift exchange.Messi gave him a signed replica of his Golden Ball, a gesture that Allen has corresponded to an electric guitar specially designed for him.A replica of this guitar, signed by the player, will be exhibited soon in one of the Hard Rock properties, becoming part of the most valuable musical objects collection in the world.
In addition to the Barca, there were other athletes who did not want to miss the event that took place in Hard Rock Cafe Barcelona (PL.Catalunya, 21) as Moto2 pilot, Remy Gardner, the Kick-Boxing Champion César Córdoba, the pilot Jaime Algersuari, former players Martín Posse and Pablo Zabaleta, actress Cristina Brondo, presenter Elsa Anka and singer Joan Garrido Garrido Garrido among others.The event had the presenter Uri Sabat, who led the event, and with the DJ Juan Pedro (Nancys Rubias).