Totto transforms his image and launches new product lines

Guatemala.After more than 3 decades of dreams, adventures and memories, the Totto brand is in front of one of the most important challenges in its history, a change of image, which is not only a logo change, but a transformation to whichHe arrived thanks to the path he has built along with his consumers, allies, clients, collaborators and community.

This rebranding, means an evolution that required great effort and time from the entire company;Since the change will be given at all levels, from the look of all stores, brand communication such as: showcases, product, tags, merchandising, and other internal and external processes.María Helena Portela, Totto brand director states: "We can say that it is one of the most exciting and expectant moments that the brand has had, since its inception, it grew and evolved ... has made a great leap to a new era."

Portela adds: "We exist to improve and facilitate the lives of people, we want you to enjoy every moment and we are to accompany them in every step of the road, in each adventure, on each trip and in each event."

As everyone knows, the main business of this brand are container items: briefcases and backpacks, accompanied by clothing, accessories.Now it expands its product portfolio, presenting the new lines: Totto Pets and Totto Home.These initiatives have led Totto to become a leading reference brand not only nationwide, but worldwide.

Totto Pets is a new specialized pet line.From accessories for dogs and cats such as scarves, necklaces and harnesses;to briefcases, beds and rain layers.The initiative is born from the worldwide trend of consumers who want to consent to household pets.

Totto Home, is the new line focused on products to organize home spaces, have functional organizers to maintain order at all times.

The new brand portfolio is already available in four stores: Miraflores, Portales, Pradera Concepción, Naranjo Mall and in its online store Gt.totto.com.

With this launch, Totto aimsTechnology through new materials and above all to promote environmental sustainability.

To close, Juan Zauner, general manager of Totto, says “We are a brand that works every day to build a better future, incorporating what we do today, what we want and need for tomorrow, definitely the world changed and with it U.S".

Font.Central American and Caribbean Digital newspaper