We talk to Vesta & Kel about his debut as fashion designers

“Vesta is a little crazy in his way of dressing and I am a little more classic.We managed to find a midpoint in this collection respecting the essence of each one, ”Kel told us.Vesta claims to take creative control was a step that they should take to grow in the industry.

Vesta and Kel, Kel and Vesta.Inseparable for years.The dynamic duo of millennial friends are recognized both for being fashionist icons and for their parallel artistic careers.

TOfter starring as many campaigns as faces, it seemed the logical thing that at some point the Chilean it girls crossed to the other side of the mirror and address the challenge of designing their own clothing line.It has happened with film critics who throw themselves to making films or literary critics who write books, models that transform into fashion designers, is a natural step.

We talked with Vesta Lugg and Kel Calderón for what they would tell us what motivated them and what they were inspired to create this line of clothing thought.

This versatile and extremely functional style is called TOthleisure.Vesta and Kel know it well and recognize NGX as a pioneer in that trend.That is why the collaboration between the brand and they emerged almost spontaneously.Natural.

We sit down to talk with them about their newly released collection, which is named VXKXNGX.

What were they inspired to create the collection?

KEL: We wanted a collection that would represent the stage we are living.We are young who love to work, we get high goals and we harden a lot to fulfill them.The woman today is so, with Vesta we are from a generation that self -manages her projects and goes out to look for what she wants.The idea was that our collection would represent that.

What are your greatest referents in Streetwear?

Vesta: The collection with Kel is thought of all the trends of the backstage, streetstyle, model off duty, in the athleisure, the simplicity of an airport look and that those same corridors have become catwalks for everyone.Our greatest referents of streetwear are people who continue on Instagram, celebrities and people who do not work in the middle but share their tastes daily, looks, trips.I am inspired by the Instagram Explore page with people I don't even know but they give me some crazy idea.

KEL: We take what we have seen on our trips to fashion weeks and especially the streetstyle that exists in the places we visit.I really like to photograph looks of people who are in the street, also what Rihanna does for Fenty or versus de Versace.The collection is a mixture of influences that managed to converge because our friendship allows us to agree.

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What are the concepts they wanted to incorporate?

K: We wanted to achieve a fresh, youthful collection, with versatile garments.We wanted it to be very urban and current being consistent with our love for fashion.The idea was to design garments that accompany the woman in her day to day and allow themto some stilettos.Something entertaining that we put in this collection was our typical phrases that the people who follow us recognize of our social networks, to give a personal touch.TOlways in a female, positive and motivational assessment tone.

V: This line is designed for everyone, to enjoy it, that they enjoy it, to use it in their free time, when they are in their work, in the university, when they are with friends and friends, pololes and pololas.Is designed for all times.

How was the experience of working between friends?

K: With Vesta we have ways to do things very similar, although Vesta is a little more crazy in his way of dressing, I am a little more classic, but we managed to find a midpoint respecting the essence of each one.From that mixture came something very entertaining and in the end we were in love with all the garments.The best thing to work with a friend is that it allows us to continue learning one of the other and generate something together knowing that it has the best of each one.The bad thing is that it is difficult to concentrate because we laugh a lot, there are many internal jokes.

V: to be able to work with your friend who knows your tricks and virtues is a relief and a tremendous honor, especially when the other person is respected both labor and personally.The best thing was to see it more, because our agendas are quite particular and finding time to share is almost a science.The most complex was my little punctuality and its much punctuality, we stand out for living in different schedules.

How have the process to model a clothing line lived?

K: I have never considered myself a model, but it has been a very interesting experience to go from being a mere fashion fan to be able to design and decide on your own creations.In NGX we were given the possibility of designing each piece to our liking, choosing fabrics, cuts, colors, details etc..When one collaborates with brands, you do not always have the possibility of making all decisions.Here next to Vesta we were involved in 100% of the process.The launch is the culmination of a very beautiful year, of which we are very proud.

V: I have never considered a model either, although it has effectively had to represent certain brands and campaigns.Taking creative control of these campaigns is the logical step for people who want to grow within this medium.

What are your favorite local designers to recommend and why should they be on the radar?

K: I love the work done by Pato Moreno, it is clearly one of the best.Lorraine Holmes is also one of my favorites.There are so many to name: Lupe Gajardo, Karyn Koo, Sebastián del Real.If you had to recommend new talents: and.TO.N.G., Subito and Rod Lab, among others.In Chile, incredible things are done, I am lucky to have had the opportunity to work with them and show off their designs.

V: My favorite local designers are currently Sebastián del Real Ossa, who has become a great friend, and.TO.N.G., which is a new brand that I discovered in one of the last catwalks here in Chile, and Lupe Gajardo.

The VXKXNGX collection will be available from June 22 in Mall Plaza Oeste NGX and selected stores in the country.