You may have been putting with the deforestation of the Amazon
¿Sabes con qué se fabrica tu ropa? Si en la etiqueta pone “rayón” o “viscosa” entonces es probable que lleves puesta la selva, posiblemente la de Canadá, Indonesia o Amazonía, que continúa siendo devorada por la cifra estimada de 2.500 incendios activos extendiéndose a lo largo de Brasil, Bolivia y Paraguay.
Vegetable fibers are used in much of your clothes, from those imitation silk dresses to that cotton mixing shirt in which you trust so much and that at some point we think they were ecological alternatives to the polyester for being biodegradable.That does not remain the case, as Nicole Rycroft (Funadora and Executive Director of Canopy) points.
"Isn't it intuitive, right?"Rycroft asks, whose company works with designers to create a better supply chain, obtain latest generation fabrics and transfer fiber production to sustainable secondary forests.“That something that measures 40 meters and can nail a splinter ends up being a soft and silky fabric with which they make the lining of your jacket or that little black dress that so well adjusts to your body.I have basically worked as a professional environmentalist during the last 20 years, and I was surprised that link as soon as I knew about him ”.
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The impact of fast fashion
There are two great categories that relate fashion to the degradation of rain forests.The first is that whose products, such as leather, are manufactured as a result of deforestation and landless land (Brazil and Amazon are especially affected by this).According to Vogue Business, the South American country supplies 22% of the world's leather exports, Hacienda de Hel.
The second refers to products manufactured directly from these forests: artificial cellulose fabrics such as viscose, rayon and modal fabric, in addition to packaging."3000 million trees become packaging every year," says Rycroft, "and 150 million become viscous every year.That figure has doubled since 2013, and it is expected to be doubled again in the next five to eight years ”.
Change the global supplies chain
Founded in 1999, Rycroft Canopy works with fashion companies and brands worldwide to find sustainable solutions that preserve high value forests in biodiversity and carbon."I felt that we could do things more intelligent," he says."We didn't need to use 800 -year -old trees to make a novel by Jackie Collins, or something that hangs in our cabinets, or cardboard boxes in which our online purchases come".