404 Studio, prize for the best collection among emerging designers

Crafts was a constant among the designers of the last edition of the Mercedes-Benz Fashion Week Madrid catwalk.A roadmap that remained with emerging designers, among which the work of 404 Studio.The firm was proclaimed winner of the 18th edition of Mercedes-Benz Fashion Talent.

The founder and creative director of 404 Studio, Anaïs Vauxcelles, is based on the search for the only thing by creating hand -made clothes pieces, exclusive and limited editing.Through the point, the firm provides a more contemporary perspective to a traditional technique.

On this occasion, he was inspired by 'The Planète Sauvage' (the wild planet), the French cult film based on Stefan Wul's novel."A work of science fiction that tells a psychological drama between the two races that inhabit that planet and that concludes that there are not good or bad, but positions of ignorance both on one side and the other," explained the designer.Each of her garments take as a visual reference both the colors and the imaginary of the film, and the forms of the aliens, their landscapes and natural elements.

In this edition, sustainability was more present than ever and has been one of the fundamental criteria when choosing the winner, as well as innovation in the tissues, the creation capacity and the techniques used.The ability to provide a contemporary vision of a traditional technique and its great coherence throughout its career have been some of the aspects that made the jury opt for it.Not only for having opted for the point from the beginning of his career, but also for maintaining independent cinema as the maximum inspiration of all his collections.In addition, "it is a very faithful brand to its roots and its hometown, Valencia, and also always seeks synergies with other local artists and creatives," said the jury members.

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"Winning the Mercedes-Benz Fashion Talent award has meant recognition at the dedicated time and all the effort, not only mine but of all the people who have been supporting me from the beginning," said Anaïs Vauxcelles.In this way, 404 Studio joins the rest of the winners of the award, whose names already suppose consolidated firms in the world of fashion such as Robber Rodríguez, Fatima Miñana, Dominico, Outsiders Division, Celiavalverde, Juan Carlos Pajares, Ela Fidalgo, Xavi Reyes Reyes, María Clè Leal, David Catalán, Ernesto Naranjo, Pepa Salazar and Rubearth.

Precisely Rubearth, by the Galician creator Gabriel Nogueras, managed to raise the Allianz Ego Confidence in Fashion award, a new contest aimed at the designers present at the Showroom Allianz Ego.The dressmaker will enjoy the economic endowment of 6,000 euros destined on the one hand to create his collection and present it on the catwalk the next edition of Allianz Ego and, on the other, to have professional advice from the ESNE school for six months to develop herbrand.

The coherence of the proposal, its identity and a brand vision that balances commercial design and projection were the main reasons why the jury appointed this signature winner.The designer María Escoté -voled at this platform in which she took the first steps of her as a creator-, Nuria de Miguel, director of MBFWMadrid;Andrés Aberasuri, Commissioner of Allianz Ego;and Maruca García Paredes, director of the ESNE fashion area, met as a jury the 15 brands of the Showroom Allianz Ego at an individual meeting in which they were presented with their brand and creations.

Sustainability (for the use of textiles reused in the garments that the designer performs) and the projection of the brand (due to the importance of this contest to the business vision), were very relevant to the jury when it came to opting forThis firm.

Rubearth is a project that was born by linking sculpture, painting and fashion and presents "unique and friendly pieces with this planet" as Gabriel defines, as the public and jury could know in the Showroom Allianz Ego.It is defined by creating garments for men with a free spirit, without fear of the use of color and wanting to dress with garments that transmit a message.

Thus, the designer has presented at the showroom part of his latest collection 'Fat Man' inspired by the atomic bomb as the main graphic motive, using fabrics such as military pictures or prints in sweatshirts, poles or joggers as main garments.Now, the designer believes that this award is presented "a huge opportunity to develop a great collection thanks to this economic support", and also focus on "establishing the brand by squeezing this advice to the maximum."