7 lessons for the life and businesses of the Founder of Ultrafemme

By Pedro Aguilar

En 1975, Elena Villarreal se embarcó en la aventura de cofundar Ultrafemme, una boutique especializada en perfumería en la ciudad de Chetumal, Quintana Roo.Over the years - in which their vision, perseverance and determination were key - the company was expanding to land such as jewelry, watchmaking and fashion and has become a leading group in the commercialization of more than 300Luxury brands with three business units and presence in seven states of the Republic.

So Awkward.🙍 "@US933: http://t.co/bcRRc2WPMv How to Do the Frog Pose in Yoga.@Radioamy Got Stuck in This Pose! "

— Amy Brown Wed Dec 10 11:53:06 +0000 2014

Para celebrar el 45 aniversario de la creación de Ultrafemme, Luxury Avenue Boutique Mall de Cancún creó Atelier du Parfum, una experiencia interactiva que, hasta el próximo 15 de enero, permitirá a los visitantes conocer de manera interactiva las distintas familias aromáticas a través de los ingredientes que las integran y de los perfumes icónicos que mejor las representan.During the presentation to the press of this project, we had the opportunity to interview Villarreal, who at 71 years continues to feed with his creative energy a project that since the beginning has been the passion of his life.

From that conversation we have extracted 7 lessons that summarize its philosophy of life and for business, which are still as valid today as 45 years ago.