Álex Izaguirre, the Venezuelan who takes his designs to almost 2,000 stores in the US Recent
The Venezuelan designer and musician, Álex Izaguirre, also known as Mamut, is one of the creators selected by Target - one of the largest departments in the United States - to celebrate what is known as the month of Hispanic inheritance.
Con una vasta experiencia en el mundo del grafismo, Izaguirre, ganador de un premio Shorty por su participación en la campaña “Immigrants are essential” (Los emigrantes son esenciales, en español), forma parte de la campaña “Más que a month” de Target con artículos de ropa diseñados por él y que están disponibles en las 1900 tiendas de la cadena en todo Estados Unidos.
From September 15 to October 15, this Valencian will highlight the Latin essence through its illustrations with the Latin American map and recognized historical characters of the continent such as Simón Bolívar and the Mirabal sisters.
The design based on Latin American heroes includes faces and outstanding icons in the culture of the continent;"The idea was to modernize these historical heroes by making them with a fun and friendly design," Alex explains in an interview for Solaz.
The designer admits that he has high expectations with the project;He expects other communities to soak up with the wide Latin culture;"Let us know that we come from different colors, with different customs and that we have a lot to offer".
Más que un diseño
The month of Hispanic inheritance is held every year since 1988, "to recognize the history, traditions and contribution to the American society and culture of the Hispanic communities, as well as its important presence in the population of the country today," according to theThe Hispanic Council web portal (an independent organization).
Products, brands and designs made by Latinos that "inspire the community", recognize Hispanic talent in the country and remember that: "We are a power that we create, consume and innovate, and not take into account is totally absurd," according to Álex.
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According to US census data of 2020, Hispanics and Latinos are a rapidly growing multirracial group;Specifically, 62.1 million people identified themselves as such, so this group represents18 % of the population in the United States.
The "more than Month" campaign aims to provide an exhibition platform to Latin inheritance, its culture, artists, creators and entrepreneurs;According to Liz Hernández's statements, Senior Buyer de Target, for the Chain Store Age news portal.
The Venezuelan was recognized by the chain as an inspiration;especially for his unique vision in his class "to raise the voice of the Hispanic community.
"He supports all the culture that - consciously and unconsciously - Álex Izaguirre absorbed from living in Venezuela as a teenager and his current life in the United States," are the words with which the 40 -year -old designer is described in the labels of his collectionFor target.
The illustrator, and also Venezuelan, Queen Castellanos (@reinavsreina) and the founder of Rizos Curls, with Mexican descent, Julissa Padro are two of those involved in the group that is part of this campaign to "build the future together".
Los dibujos de la infancia, los bocetos del futuro
Feeling as American as Venezuelan, Álex Izaguirre confesses that he draws as a child and that he thought he would be an architect;“Over time I realized that mine was more inclined to what design is;Logos, the use of color, illustration and photography caused me curiosity ”.
After graduating in the Art Institute of Fort Lauderdale, he has worked as Director of Arts for Companies such as Miami New Times, Univisión and the Spanish Advertising Agency S.C.P.F;Each of them essential to make different angles of the design that he continues to apply in his jobs.
For Álex it is impossible to cut that cord that unites it to Venezuela, no matter how almost 25 years out of the country admits: “I always have in mind that I will return;I want to show my children my roots and where I grew up ".
Family, food, memories and culture, are the words he uses to describe his native country.It advises young people to enter the world of design to take advantage of the great tool that social networks are: “Do you have an idea that your brand, artist, musician or favorite band may like?Prepare something presentable and send it! "Álex says.
He acknowledges that the most important thing is not to give up and remember that "constant work and that comes from the heart is always recognized".