Aragon, the land where renowned mountain clothing brands are born
Aragon is a land of mountain lovers.That is demonstrated with the amount of mountain clothing brands that have been born throughout the Aragonese community.Altus, Tragoworld, Izas Outdoor and OS20 are just some examples of these, which are born "from the minds of a group of people passionate about nature", as reflected in the Altus website.
It is in 1989 the date that Manuel Domínguez records the Izas brand, which although initially begins with a more modest catalog, now manufactures all kinds of garments and footwear, which can not only be purchased through its physical stores orIts website, but is also found in different multi -brand stores."I am from Sallent de Gállego and Sports and Nature are in my DNA, so it was a consequence of my own hobbies to create Izas," says the brand's own founder."Maybe it was not until 2007 when we made a strong leap as a brand, almost in full economic crisis, but that moment was the ideal because our product has a very good value for money".
The birth of 0S20 is perhaps the most adventurous.Zaragozano Miguel Peinado, in 2001, decides to leave his job as an engineer in the largest telecommunications company in the United Kingdom and travel for almost two years around the world, knowing other cultures.It is when he returned to his native Zaragoza when he creates with his brothers this brand that began manufacturing basics for the mountain and currently has four own stores and production in Spain, Europe and Asia."Our goal is to meet our clients and that is why we do not have intermediaries," explains Rafael Peinado, brother of Miguel Peinado, who adhered to the brand in 2011."Now we focus on creating light and functional clothes at reasonable prices".
More years experience brands are tragoworld and Altus.Specifically, it is in 1928 when the story of Trangoworld begins with the canoeist and mountaineer Narciso Hidalgo and the hunter Álvaro Artiach, who decide to found, in Zaragoza, Sport Radio, a small sports shop.And what begins focusing on canoeing, soon, in 1940, becomes a trade that expands its products and begins to manufacture all kinds articles for all sports.In 1950 he evolves in sports industry born Casa Artiach S.C., with which, in the words of the brand itself, they begin to "dominate the camping and nautical market".It is not until 1986 when the company creates the Trango brand, passing from camping to mountain technical clothes.With the new centuras an occasional hiker in his expeditions and outdoor activities ”.
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1945 is the date on which Altus is born, which begins to manufacture mountain accessories coinciding with the camping boom in Spain, but that soon begins to sponsor the equipment of those who crowned the highest peaks in the world.In fact, in 1991, Altus becomes the official supplier of the Ministry of Defense and State Security Bodies, after having accompanied the high mountain group in the Jaca Detachment in its expeditions in the Jaca Detachment.
From participating in the edge of the impossible to dress the most ‘urbanitas’
Following their path, these Aragonese brands have earned their place in the mountain professionals.Altus, in fact, has accompanied the Spanish mountaineer Fernando Garrido in his expedition to Aconcagua, with which he got the survival record, by doing it alone, without oxygen and in winter, or Ramón Larramendi in his different expeditions;In addition, he has participated for years with the program to the edge of the impossible.For its part, Tragoworld has as ambassadors the Ejeana Escaler María Laborda, the mountaineer Alex Txikón or the Raúl García Castán corridor, among others.
However, not only the mountain elite chooses Aragonese brands, as Manuel Domínguez explains, of Izas, “the fashion of dressing in the city has changed and now many of our garments are not only bought thinking about the adventure in the mountain, but they are used on a day -to -day basis ".
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