Boost your end-of-season sale sales with Zalando's Connected Retail

Collaboration between physical stores and online stores in the fashion industry has been important for a long time. However, this has become even more pronounced during the pandemic, since the Covid-19 has mobilized many consumers to make their purchases online.

Connected Retail is the solution that Zalando offers and that allows more than 4,000 retailers to unite the physical and the digital, thus improving their sales through the internet by making use of an easy-to-use platform, without risks and thanks to which they will be able to have access to millions of Zalando customers.

What is Connected Retail?

First launched in October 2018, Connected Retail is gradually expanding throughout Europe and is currently available, in addition to Spain, in Germany, the Netherlands, Denmark, Poland, Sweden, Norway, Finland, Austria, France, Belgium and Swiss. In addition, it will arrive in Italy throughout this year.

Connected Retail enables both small local fashion brands and retail stores, such as department stores or direct-to-consumer brands to strengthen their sales both online and in their physical stores by increasing their visibility and selling their products to millions of active Zalando customers. in all Europe.

By connecting offline product selection to the Zalando platform, retailers can increase sales and profits per square foot, offer more styles and, most importantly, build brand awareness among consumers who shop online. Zalando. This can be especially beneficial during major end-of-season sales, where Connected Retail can help increase your online visibility and increase revenue.

“Depending on the size of the store, merchants can see up to a 60 percent increase in sales,” explains Zalando.

Connected Retail allows you to sell to millions of new potential customers

The platform offers online content, access software, customer support, payment options and personal account managers without investment costs or costly system integrations.

Retailers and brands have full control: they choose what they sell, they set their own price, and they control their own inventory. At the same time, Zalando customers can discover new brands using the same Zalando service they are used to in terms of shipping, return policy and customer service.

To drive its development, Zalando will invest an additional €50 million in the platform during 2021. Future plans include implementing store pickup and return systems, which will drive Zalando customers to physically visit major stores.

How does the Connected Retail commission plan work?

To support physical retailers during the pandemic, Zalando has reduced its commission rates for Connected Retail through the end of the year in all international markets. Starting in 2022, commission rates will be below market average and will be calculated on a tiered basis based on product category and item price.

How to become a seller in Connected Retail

To register as a retailer in Connected Retail, you simply need to have at least one physical store, have inventory management software and sell product categories listed on Zalando, such as clothing, shoes, sportswear and accessories. Once registered, a consultant will contact you to help optimize the online store in the market.

For more information on Connected Retail, click here: www.connectedretail.es