Chile fulfills the threat and played without a brand on the shirt against Bolivia
Christian González Reading time: 1 minute
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The war between the ANFP and Nike adds its most tense chapter. The company logo was covered with a Chilean flag.
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Chile fulfilled the threat. In the match against Bolivia, key to the pretensions of advancing in the Copa América, La Roja appeared without a brand on their shirt. The logo of Nike, the company that manufactures the national team's clothing is covered. A Chilean flag was improvised on it.
The ANFP is at odds with who until recently was its main business partner. During the management of Sergio Jadue, in 2015, he had sealed an advertising agreement with the brand of American origin until the end of the Qualifiers for the Qatar World Cup, which reported a figure of more than US $ 7 million per year. The figure was considered historic at the time.
patch solution
The entity chaired by Pablo Milad turned to a Brazilian company to cover the characteristic Nike logo . Initially, the change will be made only to gaming clothing, considering the large amount of clothing that would have to be reformulated to make it disappear from all luggage.
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The situation will force the Chilean soccer leadership to go out and find a new sponsor . In this context, the Quilín table will hire an advisory company to find the most beneficial formula to find a new business partner.
“Nike unilaterally terminated the contract. This will be a fight in court ”, the ANFP had warned , where finances are at a very delicate moment, among other things, due to the non-payment of the agreed fees by the sports brand .
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