What are the 20 favorite brands of millennials, from computers to classic cars
Despite the changes in consumption habits during the pandemic, millennials maintain a high preference for their “classic” brands: Apple, Nike and Amazon.
This was revealed by the "Top 100 millennial brands" prepared by the Moosylvania marketing agency, based on a survey of 1,000 consumers in this age group. A Business Insider note noted that "while some top brands hold up year after year, others are clearly changing."
In the wake of the pandemic, for example, "no airline is on the list in 2021 after a year stuck at home, although United Airlines and Southwest were on the list in 2020."
“We learned that brands that prioritized emotional connections either made the list or improved. By contrast, brands that slipped down the millennial rankings struggled to create two-way conversations with their fans who needed them most amid unprecedented challenges," chief strategy officer Andrew Cohen said in a statement.
According to the millennials surveyed, these are the best brands in the United States, which, in many cases, have fans in many countries, including of course Argentina:
1-Apple
It was named the world's most valuable brand this year, beating Google and Amazon, according to a Brand Finance Global 500 ranking. Last year, the company launched four new iPhone models: iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max.
2-Nike
She has been recognized for her unforgettable commercials and her inimitable storytelling ability. The shoemaker is known as a marketing-first company to most, but its new CEO has been working to transform it into a technology-first company.
3-Amazon:
When Amazon CEO Jeff Bezos first saw the company's new logo from A to Z in 1999, he loved it. "Whoever doesn't like this logo won't like the puppies," he said, according to reports.
4-Walmart:
The Arkansas-based retail giant is reaching out to younger generations through influencers and its partnership with TikTok, where users can shop for Walmart fashion items without ever leaving the app.
5-Samsung
The smartphone maker earlier this year launched its new lineup of Galaxy phones, which included the S21, S21+, and the high-end Galaxy S21 Ultra. Samsung is the second largest seller of smartphones in the United States, after Apple, with 16% of the market.
6-Target:
This retail store is the "perfect place to discover innovative new brands" as it sells dozens of products from startups, Insider reported. It also launched its own athleisure brand a year ago, tapping into people's desire for comfortable clothing during the pandemic, and has already hit $1 billion in sales, outpacing popular brands like Lululemon.
7-Adidas:
The German sportswear maker is refocusing on its eponymous brand, after announcing that it will sell the Reebok brand it bought in 2006.
8-Google:
The Mountain View, California-based tech giant also has one of the best and most diverse work cultures, according to its employees.
9-Sony:
This hardware manufacturer is probably best known for creating the PlayStation game console. It recently launched the next-generation console, the PlayStation 5, but it has been difficult for consumers to buy it due to a lack of global stock amid the pandemic.
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10-Coca-Cola:
This brand was recently questioned from both sides of the North American political spectrum for not having spoken out initially against the new Georgia voting law and for having subsequently positioned itself against it.
11-Microsoft:
The tech company, founded by billionaire Bill Gates in 1975 , passed a $2 trillion valuation earlier this month.
12-Pepsi:
The beverage and snack maker has gone through multiple brand transformations over the years to stay relevant to younger generations, Insider reports.
13-Ford:
The 118-year-old carmaker is renowned for making everything from trucks, to compact cars, and now even electric vehicles.
14-McDonald's
The world's first fast food chain recently added three new chicken sandwiches to its menu to compete with other chains with similar offerings.
15-Starbucks
The Seattle-based coffee chain is known for its extensive menu of fan favorites and specialty drinks.
16-Chick-fil-A
Chick-fil-A was America's brand of choice this year, as Americans turned to fast food for some solace amid the pandemic.
17-Chevrolet:
General Motors, founded in 1908, is the owner of Chevrolet and the manufacturer of popular vehicles like the Chevy Silverado and the Chevy Bolt.
18-Netflix:
The online streaming giant this year premiered popular new hits like The Queen's Gambit and Bridgerton, which it said was its best series of all time.
19-BMW:
The German automaker is renowned for having luxury vehicles, with options like the BMW 3-series.
20-Nintendo:
The Japanese company grew from a card business to a video game giant, with products like the Nintendo Wii and the Switch, throughout its 132-year history.
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