Animals in extinction replace the crocodile of Lacoste
The brand will remain an agreement during the next three years with the international union for nature conservation.
PARTICULAR ARCHIVE THE TIME
PARTICULAR ARCHIVE THE TIME
The brand will launch a limited edition on this International Day of Biological Diversity.
Environment
Clothing
Fashion
Brands
International Biodiversity Day
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For the second consecutive year, the Lacoste clothing brand will have a limited edition in honor of10 species threatened worldwide, which will replace the traditional crocodile in the Polo shirts. Nueve de ellas serán vendidas únicamente en nueve ciudades del mundo y la restante estará disponible en la página web.What is collected on this day will help the International Union for the Conservation of Nature (IUCN).
In this launch, the number of poles made of each species will be equal to the real number of specimens that remain in the world. Esta cifra solo llega a los 3.520 animals.La campaña, denominada 'Save our species', llamará especial atención sobre las siguientes especies: 1.La foca monje de Hawaii, amenazada por redes de pesca, contaminación y disminución de las fuentes de alimentos.There are only 1400 copies, and will be available on the website. 2.La lechuza de Moheli, originaria de las Islas Comoro, afectada por el deterioro de su hábitat.There are only 400.3.La ballena franca glacial, en peligro por enredarse en redes de pesca y barcos.Today, only 444 are recorded.4.El lince ibérico, amenazado por la caza, la enfermedad y la disminución de sus fuentes de alimentación.589 lins remain.5.El murciélago de cola de ratón yemení, amenazado por el hombre.Its population has been reduced to 150.6.El wombat del norte, reducido a solo 115 ejemplares por ser presa de perros salvajes y destrucción de su hábitat.7.La rana leptodactylus fallax, o también llamada rana de montaña, totalmente erradicada de varias islas en el Caribe.Affected by intense agriculture and tourism, only 132 are left around the world. 8.La libélula de Cebú, presente en una minúscula área del archipiélago filipino.There are only 50 in one of the last protected forests of the island of Cebu. 9.El antílope blanco, ubicado en las regiones de Chad o Nigeria, solo tiene90 ejemplares.They are on extinction due to poaching and rampant oil production. 10.El tiro manchado, un pez que se identifica por sus tornasoladas escamas.Currently, it is in Jalisco, Mexico.Only 150 copies remain.
The nine cities chosen for the launch of this edition are Seul, New York, Paris, London, Tokyo, Miami, Shanghai, Berlin and Los Angeles.In addition to this launch, the French brand will have an agreement in the next three years with the IUCN to work for conservation and species.LIFE
Environment
Clothing
Fashion
Brands
International Biodiversity Day
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