'Large sizes', the fashion option that parades from Cali
Fashion for plus sizes seeks to highlight the beauty of each woman.
Photo:Douglas Risso
PHOTO:Douglas Risso
The 'Branch of Heaven' joins the global trend for women and seeks inclusion.
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December 19, 2017, 07:20 AMCCALIDecember 19, 2017, 07:20 AMPlus-size women have more and more options to dress. They should no longer only target clothes 'that fit them well', but in the country and, particularly in Cali, options are being developed for them, who were generally excluded from the large fashion market.
The designer Guío Di Colombia pointed out that it has been important to include women of various sizes, especially those of large sizes (plus size or curvy). “We as designers have always seen ideal parameters for women that do not exist or that are a minority. Fashion is already being allowed to be made for real women, older women, androgens, and plus-size women, among others. Fashion is opening up the market and the spectrum and women no longer have to settle for what looks good on them”. Liza Ardila, plastic artist and fashion designer, is one of the few people in Cali who works for plus size people. She, together with the publicist Aura María Cardona, created a brand five months ago and already had the opportunity to measure themselves before the general public in the inclusion catwalk of the Government of the Valley.
“Four years ago I made clothes, and since I'm plus-size, people asked me for clothes like that. I have also had a fight to get clothes for my size. Not what touches me but what I really want to wear. This is how the Cursiva brand was born, from two fat friends blown away by not finding clothes,” said Ardila. As she pointed out, fashion design for large sizes works for sizes from M to 3XL or even higher. “It is difficult because you have to do an exercise of trial and error. There are no patterns nor are the sizes very well established. In terms of design, what we do is a translation of fashion trends into plus sizes”. Madelyn García has been a plus size model for two years and she combines her work with physiotherapy studies, where she is in the seventh semester . For her, her experience has been gratifying, although it highlights her difficulty in carrying it out in the middle. "In Colombia, modeling of large sizes is difficult, we continue with size S and even M. It is difficult for a designer to specify that he wants to work with large sizes and, if he does, it is because he is taking a risk," said the 19-year-old years who added that greater equity is necessary in the world of fashion.
“It is very important to highlight that equity is needed and there should not only be one size fits all in clothing. Everywhere there are unique people. García explained that it is also difficult for a plus size model to maintain herself, with waist measurements close to 110 centimeters and "you have to keep bodies like an hourglass." For her part, Professor Marcela Sáenz, from the San Buenaventura University costume design program, pointed out that the trend of large sizes began in the United States a few years ago with the weight gain that its population has experienced.
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That led to the need to produce oversized costumes. In Latin America the consumption of this clothing is not as massive as in the United States.
"Here there are more voluptuous women who differ from the imposed beauty canon. We are not so skinny or so elongated, here there are curves and there are rolls," said Sáenz, who explained that this type of fashion is a recognition that all women do not are the same. "Women are sought in that sense, in that there are differences and these are also beautiful. It also shows the public that beauty is subjective and can arise in different ways. That measure 90-60-90 no longer It is not even used in reigns." The teacher pointed out that currently in Cali it is difficult to even find shoes for women who fit more than 40. "A lot of clothes arrive here from China and their sizes are much smaller. We are the second highest population from Colombia, this is related to miscegenation, and there is a felt need in that aspect.” The second edition of the inclusion catwalk was held in Cali between November 29 and 30.
It had the participation of fifteen designers, who worked with all kinds of populations that have historically been excluded from these spaces, including Liza Ardila from Cursiva for plus-size women. “In the world there are people of all sizes, all body types and heights. It seemed to us that there should be an exclusive catwalk for this type of people who want to look pretty, sexy and daring, and not wear what was left in the back of the store”, said Guío Di Colombia.Freddie Alberto BossaADN - CALI
December 19, 2017, 07:20 AMCCALIDecember 19, 2017, 07:20 AMDOWNLOAD THE WEATHER APP
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