María Pombo, the 10 keys to her success as an influencer
two.A matter of closeness
Social networks, especially on Instagram, have never been a faithful reflection of reality.Influencers tend to show the most beautiful of their lives: idyllic photos, luxury vacations, stunning couples or perfect children.Nothing to do with reality, but María Pombo has managed to find the balance.His way of interacting with his audience one of the keys to his success.Through their stories he talks to his followers daily and shares with them all the good things that happen to him, but also some will.
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A few months ago I communicated bad news: "I have multiplery listenerosis I started to treat myself next week".The influencer, who had just become pregnant, also showed "her backpack", as she calls her.In addition, he gave visibility to a disease that his mother also suffers.
He has also counted on several occasions that he is going to manage his fame, especially the most critical comments.His closeness makes his followers want to know even more about his life, but he is clearly.I'm never going to record a live fight with Pablo or when I fight with one of my sisters ".Even so, the level of exhibition of the influencer is very high, to the point of the Legara.
The truth is that Sunaturality is its strong point.Networks have always been shown as it is, even if that did not like everyone.It is what makes its coach percentage (almost 10%), the degree of loyalty by followers, is so high.Something fundamental for brands when looking for collaborators.In addition, Pombo's little girl has always been very educated with La Prensa and has been very attentive to the media.