Goal: the new name of Facebook and virtual universe of the future of the mobile internet

On October 28 at the Connect 2021 event, the Facebook CEO, Mark Zuckerberg, presented a universe that brings together all its applications and technologies under a new name and brand concept: Meta.

The goal approach will be to give life to metaverso and help people connect, find communities and grow business.In Panda Wide we tell you everything that Mark Zuckerberzunounced about the beginning of this new chapter of the most used social network company in the world.

Here you can see the Connect 2021 event, if you wish:

Connect 2021: Most important Facebook ads

The Annual Connect 2021 conference brought together virtual and augmented reality developers, content creators, marketing specialists and other specialists to celebrate the impulse and growth of the industry.

This year's virtual event explored how experiences in metovers could feel during the next decade, from social connection to entertainment, games, exercise, work, education and commerce.

New tools were also announced to help people build metovers, including Company Platform, which will allow new mixed reality experiences in Quest 2, and talked about an investment of $ 150 million dollars in immersive learning to train the next generationof creators.

Goal: What is it?

Mark Zuckerberg presented the vision of metoverso as the mobile internet successor: a set of interconnected digital spaces that allows people to do things they cannot do in the physical world.

It is important to highlight that it will be characterized by social presence, the feeling that you are there with another person, regardless of what part of the world you are.According to that vision, the new finish line also announced to better reflect the focus on the future.

Zuckerberg, who said he loved to study classics at school, said the name was inspired by the Greek Meta word, which means "beyond".

Realistic avatars

3D photorealist avatars and reconstructions is an important part of making people part of this metavers.You will look like real life!

During the presentation, Meta showed the work he has been doing in his Codec Avatars to provide users with better control over their eyes, facial expressions, hairstyles and appearance.

The company also showed the ability to simulate how the hair and skin of the avatar could react to different lighting conditions and environments, even how it worked in interactive clothing.

It was made clear that this technology is still in the investigation phase, and it is not surprising, since an immense amount of hardware is required to create one of the avatars.But at least it is exciting to see that the goal objective is to allow ourselves to represent us with graphics equivalent to those who are capable of making avant -garde video game engines.

Horizon Home

One of the relevant ads was Horizon Home, an important incorporation of the basis of operations of this concept to help people create and interact with each other in metavers.

Under this is born Horizon Worlds, currently available in beta version, and Horizon Workrooms, a productivity badge solution.There is also Horizon Venue, an access pass to concerts, sports and more, to allow users to enjoy the energy of live events from the comfort of their home.

You will only have to put your lenses and headphones Quest 2 and live the virtual social experience!

Virtual reality calls in Messenger

At the end of this year, the Messenger audio call option will be launched to virtual reality.You can participate in an audio call with friends from any platform enabled for Messenger to hang out or do an activity in a distance company.You can throw virtual gossip!

Gaming

Can you imagine inviting a friend to play and enter a virtual world in the style of Black Mirror's Striking Vipers chapter?You can choose to play from chess, to a video game of intense battles.Even the classic Grand Theft Auto: San Andreas de Rockstar Games will be available to experience one of the most iconic open world games.

Fitness

From the pandemic, many replaced their gym routine with the exercise of online tutorials, and now with Quest 2, you can perform this activity from the virual world.

Next year the company will launch a set of accessories called "Active Pack" for Quest 2.This includes new grips for tactile controllers that will help you maintain control while sweating, and an optimized facial interface for exercise.

And do not worry, there will be variety in your exercise routine, it will have the boxing mode, the FITXR gym and body weight exercises with manual follow -up in Player 22 by Rezzil, which has helped train professional athletes in several different sports.

The future of work

And among all social activities, there is certainly the work.Quest for Business will be launched, a new set of functions designed for companies.The work transfer of your computer to Quest 2 and vice versa will be facilitated.

You can access labor productivity applications such as Horizon Workrooms and Gravity Sketch, in addition to having functions that companies need to work, such as the Administration of Accounts, the integration of IDP and SSO.

You will have services such as Slack, Dropbox, Facebook and Instagram, and many more, from which you can chat with co -workers, access your files, update your social feeds and more without having to take off your headphones.

It is planned to start this functionality in a limited beta version this year, and expand to more beta participants in 2022 and launch it completely to all companies in 2023.

Dispose Platform

This platform will have a set of artificial intelligence functions and machines, which include Passthrough, Spatial Anchors and Scene Underestanding, which will allow developers to create more realistic voice, interaction and mixed reality experiences that perfectly combine virtual content with the physical worldof the user.

Project Cambria

There was an advance of virtual reality hardware all in a next -generation one called Project Cambria, which will be launched next year.

This will not be a Quest 2 or Quest 3 replacement.Project Cambria will be a high -end device at a higher price, equipped with the latest advanced technologies, including the improved social presence, color passage, pancake optics and much more.

Spark ar

They announced that they are working on new tools that Spark ar creators can use to place digital objects in the physical world and allow people to interact with them, realistically, with depth and occlusion.

The ability of creators and brands is also being tested to connect various effects of augmented reality in different physical locations in incurred reality narration experiences, such as guided tours or "Treasury searches".

And so that even more people can contribute to augmented reality content, they created a new application: polar, which makes possible the creation of augmented reality for novice creators without previous experience in art, design or programming.You can do it to your little cousin!

To help beginner and advanced creators to improve their skills and make a living building with spark AR, they have expanding the professional curriculum by adding a certification process, which facilitates the commercialization of their skills and their own plan of studyof spark AR in Coursera and EDX for broader access.

Future education

Beyond entertainment and social experiences, metaverso will also radically transform the way we learn.

A new initiative of $ 150 million was announced to train an entire generation of creators in the construction of immersive educational content, as well as the work in the Unity Game Motor developer to help people acquire the skills they need tocreate incredible content of AR and VR.

They have also associated with several institutions to help give life to their visions of immersive and collaborative learning experiences: Victoryxr and Byjus Futureschool;Non -profit organizations such as Generation, Urban Arts Partnership and the Peace Literacy Institute, which include a series of schools and universities.

Imagine learning about the universe being in the virtual universe itself!More illustrative than in monographs or on board, no doubt.

And when does this future begin?

There is still a lot to build and many pieces before reaching the metach itself.The closest thing that is coming will be the launch of the Ray-Ban Stories in association with ESSILORLUXOTTICA.

Ray-Ban Stories will be the first elegant smart glasses that can take all day and that will allow you to capture, share and listen without interrupting your life the world around you.

The company also replaced its corporate sign, which presented an image of a thumb up, outside its California headquarters, with one that promoted its new logo: a blue infinity sign.

Earlier this week, the company said that Desglosar Facebook reality labs, its division dedicated to virtual and augmented reality services, as a separate report segment of its social applications.The change will enter into force from the fourth quarter.

Ready for the future of the social network as a virtual universe?