Nike is positioned as the most resold brand in the world and one of the most loved

The sneakerheads will be very happy to read this. Nike was positioned as the most resold brand in the world , according to a study by SaveOnEnergy of the United Kingdom. To reach this conclusion, they analyzed resale platforms such as Depop, eBay, Asos Marketplace, Etsy and Vestiaire Collective. Everything indicates that Nike never loses its popularity and is the first choice for buyers even if it is for resale.

The definition of vintage clothing has never been so dynamic and sporty, right? This proves that comfort and athleticism are here to stay. After Nike, among the most resold brands are: Zara, Topshop, Asos, Adidas, Ralph Lauren, H&M, PrettyLittleThing, River Island and Boohoo, according to the analysis.

It should be noted that all garments in all categories were analyzed and definitely, Nike was number one in the second-hand market , pre-owned or pre-loved, whatever you want to call it. If you are still confused about the difference between vintage and pre-loved, here we explain it to you. But basically, to be called vintage, it must be at least 20 years old on the market.

Nike has earned this spot not only because of its designs, but because of the brand identity it has created. In fact, it is one of the 10 most beloved brands in Latin America , according to a study carried out by Talkwalker. For Nike, everyone with a body is an athlete, regardless of the exercise they practice, age, sex, abilities, figure and preferences. So it became part of the culture.

Another thing that the study revealed is that the resale of clothing is gaining more and more strength. Late Millennials and Generation Z are very interested in this market both as consumers and sellers . For example, it is reported that more than 90 percent of the 30 million users of the Depop resale platform are under 26 years of age , which shows the great opportunity for success for this business.

On the other hand, this list of brands are the ones that fall into the category of accessible. In luxury, Louis Vuitton, Gucci, Off-White, Prada, Chanel, Burberry, Dior, Dolce & Gabbana , Hermès and Valentino are among the top 10 most resold brands on the sites. Data was collected from June 4 to 7, 2021.

The world of resale, of second-hand clothes, moves fast and has a more positive image every time when before this was a taboo.