NRF 2022: Metaverso is a great opportunity to attract young buyers

During the Conference of the National Minoritas Federation (NRF) 2022, the CEO of Ralph Lauren, Patrice Louvet, commented that the American fashion company is looking to join in metaverso to attract attracts young consumers, because they consider that this virtual worldIt is much more attractive to them.

In fact, during the presentation Louvet declared that customers can already acquire digital garments of the brand and make a 100% virtual visit or even drink virtual coffee at the company's store in Madison Aventure.She also said that Ralph Lauren is evaluating to buy digital real estate, "where electronic commerce, games and social networks collide," CNBC said.

«One of our strategies is to win a new generation and the new generation is there.So we have to be there, ”said Patrice Louvet.

The executive also commented that the brand is participating in the Metaverso Zepeto platform and the Roblox Games site, where buyers can dress their avatars with clothes from Ralph Lauren.In addition, he pointed out that the company has already seen how metovers could generate income, because after a few weeks in Zepeto, it sold more than 100,000 units.

Recall that important brands have already joined the metaverso to innovate within the market.For example, Nike bought a virtual shoes company, Walmart recently presented registered brands that could sell virtual goods and NFT.Likewise, some luxury brands, such as Gucci and Ralph Lauren have launched new virtual experiences.

Finally, the American fashion company explained that NFT is not yet selling, but that they are considering it to continue promoting whether it marks in this new virtual reality.