Puromarketing The pandemic increases the market and second hand market in electronic commerce

The recommend, or what is the same the sale of second -hand products, will be one of the most important sectors of electronic commerce this year.From the Ebolction agency, they explain that "the recommend is already one of the most relevant trends within online trade, especially in the fashion market because, according to statista data, the value of second -hand clothing transactions throughFrom the Internet, with origin or destination in Spain, it exceeded 23 million euros in the last quarter of 2019 ".

From the agency they point out that the presence, increasing, of online stores of second -hand products has to do, on the one hand, with the change of consumer's mentality, more concerned now than ever for sustainability and, on the other, byPandemia since many people took the quarantine to start the sale of second -hand products.

In this sense, a recent study by Boston Consulting Group, provides that the recommends grow between 15% and 20% until 2026 worldwide.An increase that will serve to consolidate the second -hand online market, while a challenge for digital marketing departments will have to adapt to new consumer habits.

Change relationship between retail and client

The Recommerce has made many consumers become sellers, which leads them to think in advance of the value that the product that they buy in the online retail trade in the second -hand market will have in advance.Thus, there are already many customers who buy products with the aim of reselling them, so it is inevitable that the relationship between online shops and consumers change.

Accessible luxury

The Recommerce has made the big firms enter the online market for the sale of second hand, something that until recently seemed unthinkable.Great brands such as Stella McCartney or Gucci, have already joined this circular business model that allows consumers to buy at low prices of second -hand luxury firms.The jump of haute couture firms to the world of the recommend allows them to manage these products themselves and keep their customers inside their marketplace, preventing them from going to other online stores, and being able to win new customers of different purchasing power.In this sense, a BCG survey conducted with libamma1 in 2020, revealed that 62% of luxury consumers would consider the possibility of buying a second -hand luxury item and 25% indicated that they had made such a purchase inlast year (18% of which acquired watches and jewels).

Sustainability

Possibly, the commitment to sustainability is the main reason for the recommended to have grown so much in the last year.And, consumers are increasingly aware of the environment and the impact that consumption has on it.Recycle, reuse and reduce, are the maximums that are increasing.

Consolidation of social platforms

From Ebolity they point out that second -hand sales platforms that put sellers with buyers will grow this year, especially those that allow users to believe their own lookbooks.In fact, according to data collected by BCG, 74% of luxury buyers indicated that they would like brands to certify second -hand products that are sold through resellers.

Finally, companies that develop initiatives related to recycling or reuse of the products they sell are advised as they will allow them to improve their brand image, win new customers and enter one of the markets with more growth projection in the growth in the next years.