Sporty, luxurious and colourful, a year in fashion: 2019
A few days before 2019 ends and some trends are forgotten as a result of consumerism, fashion experts say that in Ecuador, this year, "global trends were positively received." Mainly by the "younger" generations, such as millennials and centennials.
Proposals such as Athelisure and Luxury Sport (combinations of clothing between the sporty and the luxurious); unisex, monochrome, vibrant, pastel, neon or completely denim (jean fabric) and animal print outfits resounded on the catwalks of the world's leading brands such as Versace, Hermés and Jacquemus, as well as in the choices of local consumers .
Juan Carlos Guamán, fashion designer and professor at the Universidad San Francisco de Quito, explains that this advance in the reception of trends is due to the democratization of the internet and the risky artists who serve as a point of reference.
“Trends are aesthetic implementations or constructions of images that mean a risk for the time”, he explains. "Those who are related to the field of fashion welcome them first until they reach department stores and fast fashion (creation of fast and large-volume clothing) in a mass manner."
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Guamán also mentions that accessories, within the context of Ecuadorian fashion and consumption, are accepted more quickly due to the visual impact, “which in this case is less”.
During the year, heels with simple uppers, mules and chunky sneakers took center stage in social media and physical life. Like the typical headbands of the 2000s, kangaroo bags, bucket hats and straight-cut high-waisted jean pants, labeled 'mom jeans'.
Lyst, a platform that analyzes the most influential trends in social networks and the most searched on the web, stated in its annual report that, in terms of social movements related to the clothing industry, the manufacture and purchase of low environmental impact garments had a high level of interest on the web.
Like second-hand clothing, this type of item reached 75% popularity on the internet with approximately 27,000 searches. Another movement of social vindication was the demand for racial, physical, age and gender diversity outside and inside the catwalks and management positions.
It also showed that bold bedazzled make-up, commonly used in fashion editorials and exposed outside of fashion thanks to series like HBO's Euphoria, was also well received.
“Following a trend is also a matter of comfort”, says the fashion stylist and art director from the National University of Arts in Buenos Aires, Alberto Banchón, “The main factor for us to accept a proposal, which is already ending in the world, it is what they will say and the possible discomfort ”. (YO)