Stella McCartney, 50 years and two decades at the head of her brand
Su madre fue, entre otras cosas, fotógrafa y su padre es músico, pero Stella McCartney no siguió los pasos de ninguno de los dos y decidió poner su creatividad al servicio de la moda. La diseñadora británica cumple este 13 de septiembre 50 años coincidiendo este año con el vigésimo aniversario de la firma que lleva su nombre.
McCartney was born 50 years ago in London and became.His father was a member of the, perhaps, the most famous band in the world: The Beatles."They were legendary in public, but current at home," reads them on the designer's page.
He raised jumps between the city and the English countryside, at a stage in which he became aware of the importance of protecting the environment and respect for animals."I was a privileged," he told Vogue on one occasion, "I grew up on an organic farm;I saw the stations.My parents were vegetarians, they were agents of change, ”he added.
In an interview with Interview Magazine in 2012, the journalist asked him if his father's reaction when he read something he had written about him had caused him some impression."Yes, but like any father, you know?" He said."I don't think my father really read his criticism.We never bought newspapers, never.I don't buy them now.So I have to say that we grew up really isolated from that part of our life, ”he added."Maybe in a bubble.There were times when everything was present and then, most of the time, it was not part of the daily routine.It was just dad's work ".
The designer herself told the environment an anecdote about how she lived with the fame of her parents.“My dad jokes saying that when I was little, we were in Scotland, and he came out on TV, I turned around and said..."You are Paul McCartney!" It was a bit weird ".
Your elegant tailoring
In the speech he spoke in 2014 in a prize delivery, McCartney spoke of his early interest in the world of sewing when he was a girl."All my energy was to find out how I could make a fashion career," said fashionista.At 12 years he designed his first garment.At 15, a family friend gave him practices in Saint Laurent, Ungaro and Christian Lacroix.
So it didn't take long to start its training in Central St.Martins, part of the University of the Arts of London, considered an institution in the world, through which other dressmakers such as John Galliano or Alexander McQueen passed."He graduated in 1995 and became immediately recognizable for his elegant tailoring, the daring aesthetics and the male energy of his woman's clothes," he reads on his page.
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Two years later he landed in Cholé, hired by Vendôme Luxury Group as creative director, to renew and revitalize the brand.In 2001, he launched his own adventure creating his luxury home, Stella McCartney, and presented his first collection in October of that same year.None of the garments under their label contribute to animal cruelty, are not made with skins, leather or feathers, for example.
"I imagine Vikings sitting around a pot, boiling the last bones of the alce that have skinned to get the skin and I think, go, we are still there," the dressmaker told Vogue in 2019.“I think the moment I am really proud is to build a business without using animals.And, hopefully, change people's perception of how luxury fashion can be made, ”he told Interview Magazine.
Not only has it dispensed with the use of leather or skins, it has also opted for alternatives to materials that have a high impact on the environment, such as PVC, through innovation.
"Is it satisfactory to have to work hard on the invention part?" Asked a journalist from The Guardian in 2019, "No, it's not as if saying: 'Oh, I'm not going to use PVC because the challenge will make me morecreative, ”he replied.“It's like,‘ Well, that's shit, and I only have three sequins that I can use in two color combinations instead of 5.000 what others will use ’.If everyone else were sustainable we could have a level -game field, so I have the feeling that it is unfair, but it is my choice and I believe a lot in my reasons to work in this way ”.
In 2018, the designer took the total control of her company after 17 years when buying the participation of the Kering group.And in 2019, he closed an agreement with the French multinational conglomerate LVMH Moët Hennessy Louis Vuitton to continue developing the brand, of which she is still the main owner.
Actresses such as Kate Hudson, Charlize Theron, Cameron Díaz and Jane Fonda;singers like Beyoncé and Rihanna and other personalities such as lawyer Amal Clooney have dressed their creations.He also signed Meghan Markle's bridal reception dresses, Ellie Goulding and Gwyneth Paltrow's monkey and Madonna's wedding wedding at her wedding with director Guy Ritchie.
Text: Mateo Castillo.