The brand Juan and Bimbo launched an inclusive fashion collection for Generation Z
Bimbo with its brand Pingüinos Marinela and the advertising agency Fantástica joined forces to create the initiative “You carry what is important inside”, a campaign that seeks to get millions of adolescents in Colombia to stop fighting against a standard of beauty.
This will be done through exclusive garments that were designed by the Colombian venture Juan, who was in charge of landing the collection.
Highlighting bright, vibrant colors, relaxed, comfortable silhouettes that can be worn by any gender and all body types, ranging in size from XS to XL.
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“The idea of creating this campaign was born from discovering that the best of our Penguins product is inside and that it is necessary to open our packaging to find the chocolate and in turn look inside our cake to find the cream”, said Tatiana Esguerra, Marketing Manager of Bimbo Colombia.
They can be purchased with codes that are inside the Marinela products identified with a strip or sticker, then it is necessary to register on the website www.loimportanteeslodeadentro.com and accumulate points in order to redeem the garments.