The meaning of the most famous fashion brand logos

CIUDAD DE MÉXICO.- El logotipo de las firmas de moda más famosas, guarda historias y significados difíciles de comprender sin un contexto completo. Todo logotipo tiene una historia detrás de su origen, y si hablamos de las firmas de moda más famosas del mundo, se tornan más interesantes por todo lo que hubo detrás de su creación.

We show you some of them:

Fendi

The double EFE in its logo, was born from a term that Karl Lagerfeld created to name the coats he designed for the brand, "Fur Fur".Thus, later, Fendi went to mark them simply with the double EFE until he adopted the logo.

Versace

Gianni Versace is inspired by Athens and its transformation into a beast.He decided to use it as his brand's logo because he mentions that whoever falls in love with the jellyfish, can never flee from her again.Something he wanted to happen with people by falling in love with their creations.

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Chanel

The classic CC correspond to the initials of its founder, Coco Chanel.

Lacoste

After a Davis Cup match in Boston, an American journalist, baptized tennis player René Lacoste with the nickname "El Crocodile", referring to a bet between the tennis player and his coach on a crocodrile suitcase.For this reason, he was inspired to use crocodile as an image of his brand.

Hermes

The horse is part of an important role within the logo of this brand.It is composed of a horse and a car, since in its beginnings they made products for the world of riding.

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Tiffany & Co.

Its characteristic color was selected by Charles Lewis Tiffany, for the brand's catalog, and the Blue Book in 1845.The company has the patent of the same tone, which it uses throughout its packaging and as corporate color.

Gucci

This Italian firm tributes, just as Chanel, its founder: Gucci Gucci.The famous double G, usually appears at the close of the bag and has never been replaced.

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Yves Saint Laurent

Although with time the fashion collection began to be called Saint Laurent, the French firm logo represents the intertwined initials of its founder, Yves Saint Laurent.Created in 1961 by Yves himself with Cassandre, a French artist who is a fashion icon.

Emporio Armani

This haute couture house is one of those who chose an animal as a symbol.It is an eagle that represents quality, excellence and strength.

Givenchy

A design where the four g (initial of the brand name), form a square, geometric figure that evokes perfection, stability and balance.

Burberry prorsum

A firm that is recognized for its logo of an equestrian horse.Registered at the beginning of the 20th century, it contains the word "prorsum", whose meaning is "forward", showing the desire to move forward and remain in the future of the company.

Loewe

This particular logo has suffered important modifications throughout history.The most famous is the so -called "crab", the result of the union of four ELES and has been updated by the firm.

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Did you already know what is behind these important brands?

Photos: courtesy

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