Metaverso is very real: this makes brands in this universe
Beyond meetings and work organization, metavers can be a revolution for brands and events.While some resist the uncertainty that they still suppose, many are experiencing, with quite correct results (even if it is still difficult to say if it is the enthusiasm of some crazy “Early adopters” that they want to only try what makes feeling today, ora real change in the consumer).Examples?
Television contests.One of the first references can be found in television competitions.In the "MetaSers Talent Show 2021", virtual artists show, as in any other in the "real" world, a jury and spectators how impossible things do in the analog world.With a quite shocking and credible experience, as you can see in this video.
Fashion parades. H&M se animó a hacer el primer desfile en ese mundo paralelo para presentar una nueva colección sostenible y circular en una experiencia inmersiva, creando dobles digitales de los invitados que desfilaron con prendas de la colección en un entorno virtual generado en tiempo real.Do you enjoy the same as a real one?Most think no, but it is a sign of how in all sectors they want to be present in metovers, you can see it in the image above.
In relation to other specific cases, Zara has allied with the South Korean firm Ader Error to launch a collection of clothing that will be sold in physical stores, online and in a digital universe.The virtual replicas of the garments can be bought on the Zepeto Virtual Reality Platform where users create 3D avatars that interact with other people.
Another case is the idea that Gucci has had, in collaboration with Roblox, to celebrate its 100th anniversary: an exhibition at the Garden Garden of Florence that teleports the world created by Alessandro Michele through an immersive and multisensory experience.The creative director has managed to get his ideas out of his poetic imagination and take them to something physical, capturing them in fifteen different rooms.
On the other hand, Balenciaga has introduced its products in Fortnite and Vans has created "Vans World" within the Roblox Game Platform.And many others are preparing ...
Virtual concerts: the same goes for concerts, artists such as Ariana Grande or Travis Scott, in collaboration with Fortnite, have already encouraged to try.
Brand Experiences: Nikeland is the name of Nike's metaverso in collaboration with Roblox, an online fashion platform.Mainly, the essence of this game is that, play, but not only what the video game developers have created, but you can create their own and earn money with it.In addition, it encourages physical activity, then, if you use the mobile accelerometer to count the movements and steps, those movements can be transferred to the game to turn them into incredible races or jumps.
The first open metovers developed in Spain by Vodafone, Vodafone 5G reality, is a space where company customers can enjoy immersive experiences.The first semester of 2022 is expected to enjoy it and can be enjoyed from the smartphone, with augmented or virtual reality glasses.
Great parties: One of the most popular cases has been the New Year's Eve party in the Metaverso de Dentraland, where the traditional fall of the New Years Square New Year's Eve was replicated, followed by a great party, thanks to the Currency Digital Currency Currency CompanyGroup (DCG) and Jamestown real estate, owner of One Times Square.
There are many questions to solve: how would it affect financially?Would it exclude part of the population for not having access to these technologies?What level of realism will we reach?What seems clear is that so many brands are investing so much in this new field that is EK metoverso, that there is probably a market that will be very real.Ahhh and the best: a concept of experiences (this is you) would have to form, position, as a concept of experiences in metaverso, don't you think?