Vans pays homage to Mexican culture through its "Day of the Dead" collection

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We have a Vans Day of the Dead collection! That's right, for the fourth consecutive year, the clothing and footwear brand presents its incredible collection in commemoration of one of the most important and representative dates in Mexico.

The Catrin! The Slip-On! The marigold! The Vans Era! Death! Lottery!

When the last months of the year arrive, the houses are filled with colors, smells and flavors as only occurs in Mexico: we celebrate life and family through our offerings. Each person has their own tradition to make the offering, and although some people debate its elements, at Vans we know that it represents a tribute of love, respect, and affection towards our loved ones.

New collection

To celebrate this year, the Vans Day of the Dead collection was inspired by the symbols that represent this beloved tradition in our country. Elements such as: the cempasúchil flower, the dead bread, the catrines and the chopped paper, make their appearance in a print that imitates the classic Mexican lottery game.

We Mexicans say we love our culture and traditions, especially the games that we learn as children and accompany us throughout our lives. Such is the case of the Mexican lottery game; a game that has been present in the homes of Mexicans for centuries.

Beyond the images we know of the lottery, today we know that its symbols are part of our identity and of the most cherished memories of Mexicans; That is why this Day of the Dead, Vans celebrates this tradition with its classic models such as the Old Skool, Era and Slip-On to carry pride and love for Mexico with every step.

Vans shared their new Day of the Dead collection accompanied by incredible little literary skulls ready to beat death in their search for the best pair of Vans.

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Here we share the ingenious presentation of the new Vans Day of the Dead collection.

Vans Old Skool

He was looking for death, to take possession of some Old Skool, because he knew it was luck, to take delight in his style

For lovers of the timeless, the Old Skool is a classic essential. Being a best seller since the 80's for being the first model to wear the famous 'sidestripe', it is characterized by its editions and collaborations. You can't miss the Day of the Dead edition: with a black surface, the Vans sidestripe matching the white laces and the lottery logo on the back, they accompany the Mexican lottery print with visible elements such as the catrines, the cempasuchil flower, the skull and more!

It was

The skinny backpacker, came across some Era, she used them to the front, to see herself in her twenties

The next silhouette in the collection is Era, known for its great versatility, heel protection for greater support and comfort, it will be a must this season: a printed surface with the Mexican lottery cards, white laces and a matching sole.

Vans Slip On

Approaching the night, passed the victorious death, because he walked in the late night, with his presumptuous Slip-On

If you are one of those who prefers the Slip-On silhouette, you will probably like the comfort and uniqueness that this pair has in the collection: completely printed with the lottery cards and a white sole with black details. Find the cards of the skull, the musician, the catrines, the bread of the dead, the cempasuchil flower and more!

So that you can be a true connoisseur of this Mexican tradition, Vans has prepared this list of fun facts about this classic game. Here we share it with you!

A bit of history about the “lottery”

Continue to enjoy this collection with accessories and clothing designed for men and women with individual prints of the illustrated lottery cards, an Old Skool III backpack in black with a lottery print and some accessories such as hats and socks.

There are only a few days left until the new Vans Day of the Dead collection is available through its online and physical store. Also, through Innvictus, Liverpool, Chilango Skate, Dportenis, MT Sport, PS, Sportico, and TAF.