Zara launches his first collection on the metaverse

First in class. Zara has taken the step and launched his first collection on the metaverse, in collaboration with the South Korean brand Ader error. It is called AZ Collection and is a project, according to the firm, that seeks to reflect the ability to express ideas through language, praise new ways of thinking and create new cultures.

With garments for both men and women, in the collection are heavy the feathers, the long coats of straight cut and the jerseys. Besides, there's no shortage of suit pants, jeans and sweatshirts.

There is also a small selection of accessories perfect for winters such as wool hats, scarves and some Fanny.

In addition to the novelties concerning garments, the collaboration between Zara and Ader error is a new adventure in the firm as it is the first time that it enters the metaverse. The collection can be bought in that universe thanks to Zepeto, a popular metaverse among the Z generation in which the avatars can now dress up as Zara.

@ KellyannePolls sooh Don't get why millions of people marched... you want a dialogue? Can you post how to contact you?

— bluewave87 Mon Jan 23 01:24:55 +0000 2017

Apparel and accessories of collaboration with Ader error can also be purchased, like any product of Inditex, in physical and online stores.

This collection adds to the long list of collaborations Zara has launched with other brands. In recent times, Inditex's firm has launched collections with actress Charlotte Gainsbourg or with the Dutch brand Kassl Editions.

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Uxia Prieto

Journalist at the HuffPost