13 Mercadona star products that you will not find in any other supermarket
Mercadona has millions of loyal customers who like to find the same products every week, but who also don't hesitate to try new ones. Renewal is a constant on the Valencian company's shelves.
Of course, use active listening to the 'boss', as the customer is called, to find out what they most want, what they are looking for and what other supermarkets do not offer. For example, the already chopped roast chicken that includes 4 individual portions, each with its own inner bag.
Their success has a logical translation: some of their products are cloned. Yes, the king of brand clones to distribute them at low prices also has imitators. For now, these products remain exclusive at Mercadona.
Defatted peanut powder, the great hit that has no rival (yet)
A low-fat product that does not provide calories, helps to satiate and also contains a large amount of protein. This is the defatted peanut powder that has triumphed in Mercadona.
Since it appeared in the first centers, half of Spain has been desperate to get its bag. An article that even the critical food influencer Carlos Ríos has praised.
Crunchy oatmeal, the other healthy one that only Mercadona has
Hacendado's cereal section was not the one that received the most praise. At least not until the recent arrival of a new reference.
Crunchy oat cereals are recommended by several nutritionists in networks due to the reduction in sugars that Mercadona has carried out. The value for money is second to none. No other supermarket gives something similar.
The hazelnut and milk cream that simulates the flavor of Kinder Bueno
It has become the latest hit from the Mercadona supermarket chain. Such has been its success that in some centers it is even difficult to find it except when there is replacement. After a few hours it disappears.
And this is among the Mercadona novelties least recommended by nutritionists due to its high sugar and fat content.
Cheese tequeños, the most sought after
As with the hazelnut and milk cream, Mercadona's new cheese tequeños have become so popular that they are not easily found on many shelves .
These crispy battered cheese sticks have become the object of desire among Mercadona customers.
Polvito ice cream, the other great success of Mercadona ice creams
It arrived in the ice cream section of the Valencian brand 2 years ago and has been a success ever since. Almost at the level of the desired Mochis.
Only in his case, for now, no other supermarket has cloned it and sold it as a private label.
Similar to chocolate custard +Proteins
Mercadona's +Proteins line has given the chain a lot of play. Although little by little the rest of the supermarkets are incorporating protein products, Hacendado continues to be the only one where you can find desserts like this imitation custard in a 'healthy' version of chocolate.
The format is reminiscent of the original brand names; It even features natural vanilla flavor to round out the imitation.
Mercadona +Protein Mousse
Another of the items in the +Protein product range that has not yet been ousted from Mercadona exclusivity is this mousse, available as the previous one in chocolate and vanilla.
They like it so much that users already ask for other varieties so they don't get tired of them.
Monoï Collection
Mercadona lives not only on food. Its cosmetics and perfumery section is very powerful and has a great weight in the company's sales.
The star line of the summer, the Monoï collection, presented as a limited edition, has been a complete success: even today many customers ask for its return. Especially your colony.
Sun in Fusion, the success hidden by the summer collections
Within its already permanent catalogue, another of the great hits that no other supermarket has managed to match in private label is the Sun in Fusion range of eye shadows, blushes and highlighters.
In addition to the pigmentation, the presentation is very attractive, one of the elements that the Valencian distribution chain takes great care of for its Deliplus brand.
Effervescent Mask
It has been one of the surprises of the summer in Mercadona cosmetics. A scrub that cleanses with bubbles.
At first, clients have received it with skepticism, but the result it achieves has convinced them.
Sisbela, Mercadona's top cream that no one can imitate
It is a classic from the Mercadona cosmetics section. Sisbela is promoted as a clone of another cream that costs 80 euros.
In addition to the traditional format, the brand and the supermarket have introduced new formats such as vials, recently incorporated into the shelves.
Flor de Mayo, the mini pocket colognes
Flor de Mayo colognes have other sales channels in companies specialized in cosmetics, but they are not sold in other supermarkets beyond Mercadona . And they are one of their most photographed and referenced products.
With original designs, always different, many customers collect them. Some of its aromas have been a hit, but not all. Their price also encourages many to try them: 1.50 euros per unit.
Not surprisingly, Mercadona remains the great benchmark for distribution in Spain if we look at the recent MERCO indicator.
And not only in terms of food. As a place to work, too: one in every 211 active Spanish workers works for the Valencian supermarket chain.