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Banana Republic arrives in Guatemala through Ar Holdings S.A
The American brand of clothing and accessories Banana Republic announced that its franchise operated by Ar Holdings, opened its first Banana Republic store in Guatemala on Saturday, December 11, in Cayalá City.Guatemala is the third country in Latin America in which Banana Republic enters through its association with Ar Holdings, after the launch of the brand in Costa Rica and Panama.
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About Banana Republic
Founded in 1978 by two creatives from California, Banana Republic positioning focuses on the concept of accessible luxury.Inspired by its origins in “Expedition-Ready Daywear and Tailoring That Moves”, Banana Republic redefines modern luxury using the best materials with the latest innovations in fabrics to create basic timeless, modern and versatile wardrobe garments.
Paula Haza, Regional Director of GAP INC for Latin America, comments “We are excited to grow the Banana Republic business in Guatemala through our partner -based model.The alliance with regional experts such as AR Holdings allows us.We believe that Banana Republic's explorer spirit will really resonate in customers of this market ".
The concept
The Banana Republic store opens this December 11 through the concept "The Art of Gifting", which invites its clients to let their imagination fly, discovering magical and extraordinary forms of giving away.Banana Republic leads its consumers to find luxury in the least expected places, it is the perfect destination to find an accessible luxury at this Christmas time.Iconic pieces that become treasures forever, memories that last a lifetime.
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Banana Republic fashion
The history of the modern brand makes a nod to the inheritance of Banana Republic by rework.The materials for which Banana Republic has been known for a long time are returned: light trench dresses such as a pen, Italian merina wool, silk and satin.Additional, looks include work clothes, casual clothing, expedition-ready and movement with movement.
“We are convinced that we have the experience, to develop and operate franchises of prestigious international brands, since our vision is to generate the greatest value with our commercial partners.We bet on Guatemala, because it is full of spirit, culture and unique diversity, which welcomes brands that adopt a sense of adventure, authenticity and new experiences for Guatemalan families, ”says Antonio Burgos, general director of ArHoldings
Schedules
The Banana Republic store, located in Cayalá City opened its doors last Saturday, December 11.And everyone could approach their purchases at the usual commercial schedule, from 10:00 a.m. to 8:00 p.m. from Monday to Thursday, Friday and Saturday from 10:00 a.m. to 9:00 p.m. and Sundays from 10:00 a.m. to 7 p.m.00 hours.
Social networks
To discover more about “The Art of Gifting” by Banana Republic in Guatemala, you can follow them on their social networks on Facebook Bananarepublicguatemala and on Instagram @banananarepublicguatemala