Fashion: wear a sporty and casual look like Fernando Alonso

Kimoa, the casual clothing and accessories brand of the Formula 1 driver Fernando Alonso, has just been released on Amazon. The double world champion, who is accompanied on this adventure by Alberto Fernández Albilares, a childhood friend, and Luis García-Abad, his representative, set up this business trying to reflect the importance of the sea and the sun in the lives of the. "I come from the north of Spain, from a place near the sea, so I am used to going to the beach in the morning, to see the waves of the Atlantic, but when I left for Switzerland, I missed the sea and life in Asturias: its smell, with which my life was impossible to imagine far from the sea.Wherever I live, it must be near the sea.And all these things, the friends, the sun, the sea and the lifestyle of a beach, that is what this brand called Kimoa is all about”, assured the pilot in an interview.

The word Kimoa comes from Hawaiian and means "to sit and watch the sun go down together" and, as a brand, it is aimed at young and middle-aged adults who like to dress with a casual and comfortable casual touch. The garments and accessories are made with sustainable materials and are grouped into several lines: men's, women's, racing and accessories, among which their glasses and caps stand out.

On their website they define Kimoa's style as "casual clothing, informal and urban clothing", which adapts to most contexts and allows "wearing comfortable looks, reflecting personality and being able to dress in an appropriate way both for going to work like in our free time.

The garments are made in Spain and Portugal with organic cotton, "grown on land free of toxic substances and ensuring decent working conditions for the personnel who carry out these crops," they say, emphasizing their commitment to "sustainable and ecological fashion ". In fact, the Recover Earth and Recover Blue collections are made from recycled materials.

How to buy Kimoa garments?

The firm sells its products through its ecommerce platform and has just partnered with Amazon to distribute its products worldwide. In its racing line, for example, the baseball caps stand out, one of them with the colors of Renault, the team with which it has returned to the premier category of motorsports. They are made with 100% recyclable materials.

@PranayManocha3 They better know how to use a fax machine

— Amogh Tue Jul 20 16:32:45 +0000 2021

Buy Kimoa caps here

In its Kimoa Racing collection you can find all kinds of t-shirts, sweatshirts and accessories with illustrations alluding to the competitions in which Fernando Alonso has participated throughout his racing career.

Buy here Kimoa Racing

Commitment to our seas

One of the brand's commitments to sustainability is to eliminate plastic from our seas and oceans. In this sense, it has released a limited edition of a sweatshirt with the colors blue and green as protagonists to evoke the different shades of the sea. The press is made with recycled plastic bottles (26.3 of 0.6 l) and in its production "we reduce CO2 emissions by 15.5 kg and save 10 liters of water".

Buy here Mission Blue sweatshirt

Among the accessories that you can buy at Kimoa are sunglasses and original backpacks.