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Fox Ellis Sports partners with ELIAS to commercialize athlete data rights in the new digital sports economy

Fox Ellis Sports partners with ELIAS to commercialize athlete data rights in the new digital sports economy

The collaboration will protect, monetize and enforce athlete data rights in the future, using best-in-class technology, legal and marketing solutions.Fox Ellis Sports partners with ELIAS to commercialize athlete data rights in the new digital sports economy Fox Ellis Sports partners with ELIAS to commercialize athlete data rights in the new digital sports economy

Elias Americas

Elias Americas

BOSTON, Jan. 25, 2022 (GLOBE NEWSWIRE) — Fox Ellis Sports, a full-service blockchain, marketing and talent agency, announced today that it has partnered with the ELIAS Partnership, a UK-based data rights and cyber advisory scheme. This new transatlantic partnership will focus on empowering athletes by leveraging the changing global landscape of sport, media and data.

“Our initial goals will be to provide high-impact marketing services, raise awareness of athlete data rights, educate our athletes and partner agencies, and provide legal and regulatory expertise in the expanding digital economy,” he said. Mike Browning, general manager of Fox Ellis. Sports..

Using its exclusive Data Rights Playbook, Fox Ellis and ELIAS will announce several initiatives in the coming months related to ice hockey, rugby union, soccer, basketball, baseball and mixed martial arts. Fox Ellis has created a strong presence in North and South America, while ELIAS has spent the last five years establishing itself as a leader in data protection, privacy and cyber advisory services in the UK. Both companies will expand their respective services to the global community of athletes in 2022, offering a set of turnkey solutions that take advantage of blockchain technology.

Fox Ellis Sports partners with ELIAS to Commercializing Athlete Data Rights in the New Digital Sports Economy

“This decade, professional athletes will be at the forefront as personal data becomes one of the most valuable asset classes in the world,” said Richard Dutton, CEO of ELIAS.“Lawtech, a combination of legal expertise and technology, will enable our collaboration with Fox Ellis Sports to help individual athletes retain ownership of their personal data and create new business opportunities. The 2021 NFT Gold Rush highlighted the ability of blockchain technology to create new assets, monetize personal brands, and digital identities, including name, likeness, and likeness.”