Perla Machaen and Elena Cardone, the success of real estate in the United States

Among the successful members of the eXp Realty platform, Elena Cardone and the Mexican Perla Machaen stand out. The latter is one of the most influential people in the Real Estate industry in Miami, named #1 in sales for more than 13 consecutive years. In addition, she was decorated by the White House and participated in the television program "House Hunters International" as host of Mexico.

Although the road has not been easy, the real estate expert has extensive experience in pre-construction real estate projects. With which she has positioned herself as one of the best sellers for Armani, Ritz Carlton, Muse, Porsche, Turnberr and One Thousand Museum by Zaha Hadid and Jade Signature developments, among others for the Latino market.

Through Perla Machaen, Real Estate Group offers services in Mexico and the United States of buying and selling, leasing, property management, finishing services and interior design. This under the advice of professional lawyers and with accompaniment to receive financing.

In an interview for Inmobiliare, Machaen shared that the secret to being a successful real estate agent is hard work, dedication, knowledge and above all, "treating the client how you would like to be treated."

“I have remained #1 in sales for the Mexican market because people believe in me. I have a service dedicated to my clients, I take care of them, they become dear friends and they recommend me. I also believe that everything is a matter of energy, I try to always be in an attitude of gratitude, making affirmations and the universe listens”, he commented.

One of the tools that have opened doors in the professional field has been the knowledge acquired through reading. So he finishes at least two books a month. Among the texts that have marked her the most, she mentioned "Think and Grow Rich", written by Napoleon Hill and "10 X Rule", by Grant Cardone.

“Read and apply what you learn. Knowledge is power! But it is not power, if it is not applied. You have to know the market, focus on an area and be an expert in it. It is clear that you cannot know everything about everything. We also have the weapon of networks, I recommend using them a lot. Because, what is not seen, does not count. And what does not count, does NOT exist!", he added.

In addition to independent real estate sales, Machaen and her husband Robert Thorne spearhead a number of projects, including the first “The Flats Orlando” serviced condominium development. Located 15 minutes from the most visited parks in the world, they are income-producing properties due to high hotel occupancy and their 100% wellness concept.

This is a concept that she also promoted through Wellness Habitat, a company she founded with the purpose of creating healthy and livable interior spaces that promote a healthy lifestyle. With the use of various technologies and solutions, he manages to raise the immune system, not have jet lag, and protect from viruses and bacteria.

For her part, Elena Cardone began her career in Hollywood as an actress and model. She is now a writer, businesswoman, empire builder, event producer, and mentor. She is the wife of Grant Cardone, a writer, entrepreneur, and real estate investor. Together they have created a real estate portfolio of $1.9 billion dollars.

Author of the best-selling book “Build an Empire: How to Have it All,” she became the executive producer of the annual 10X Ladies Event and Build an Empire Mastermind.

Elena has developed her own methodology in professional and personal development, which she has proven during her successful marriage and professional career. This has led her to meet all her goals and today she shares them with the public.

In search of the expansion of the real estate empire

Currently, both women work to create a collaborative community in the multi-economic platform eXp Realty, together with several important leaders in the United States, Mexico and Latin America.

The goal is to build the largest and most successful real estate team in the world. To achieve this, the entrepreneurs plan to provide infrastructure, mind set and support for members to achieve their own success. In addition, they will seek to collaborate with other influential personalities from different countries to drive rapid global growth.

For Perla Machaen, eXp Realty is the Amazon or Netflix of real estate. Since it not only covers the conventional marketing of properties, but also has a compensation system for reduction with company shares.

“This is awesome! The platform is listed on Nasdaq at $6.9 billion and has a very interesting unit distribution component. In addition to continuing education with courses, including from Grant and Elena Cardone, which is spectacular," he said.

The engine of the project is to bring together real estate professionals in search of evolving into the digital world with values ​​and commitment, as well as forming a network of both support and sales and active interest in achieving the goals of each individual.

“My biggest challenge is that I think of really big concepts. Sometimes they are so big that it's almost embarrassing to say them out loud, for fear that people will think I'm crazy or that I'll never make it. I can deal with this when it comes to me, and though it is difficult, I will patiently work through it until this dream becomes a reality. My philosophy is “I never ask anyone to do something I'm not willing to do myself!” Cardone said.

Meanwhile, with all the experience and knowledge she has gained in the last 13 years in terms of sales and demonstration protocols, Machaen believes that it is time to share with society what led her to be number one and impact as many lives as possible, something he has begun to do through his lectures.

“I want to teach, that's why what Elena and I are doing seems incredible. Let's show people how they can build their empire and know the peace of being financially victorious. Because giving your family everything they want is priceless. (...) I think we are going to live only once and we must do it successfully. I like to be the best at what I do, so… think bigger!”, she concluded.

By Samanta Escobar

This is an excerpt from the text 10Xempire Latino, creating the world's largest real estate organization from issue 129.