Aster Awards: "The most successful companies are those that remain true to their values"

"In all business and social fields, leaders must be able to motivate collective goals and lead by example." Amado Franco, president of the Ibercaja Foundation, appealed to ethics, responsibility, transparency and mutual effort when collecting the Aster Award for professional career awarded by ESIC.

In an emotional act in the Patio de la Infanta, in the delivery of these awards that are in their 19th edition in Aragon, the winner recalled that 2008 was a crisis of values, in which "everything was worth to obtain benefits" and defended that "savings bank identity that Ibercaja had and has." Some principles that have allowed it to combine "its financial successes and its legitimate individual interest as a bank" with "a social and solidarity activity contributing its grain of sand to the progress and promotion of the economy and employment in the Community". A trajectory, he said, that has been an example of "public-private collaboration." "The most successful companies," he said, are those that "stay true to their values, those that guide their decision-making, actions, and behaviors, and those that foster a pride of belonging among employees and customers."

Before intervening to thank him for his award, Amado Franco described it as "luxury" to be able to share this recognition with the other three winners: the Costa Group, in the Business Career category; Imascono, in that of Entrepreneurs, and the 'We will return' campaign of the Zaragoza City Council.

«For a man lucky enough to have worked for 50 years in a company with a great team that has made this recognition possible, being in a university environment -in relation to the ESIC students who attended the award ceremony- is for me synonymous of youth and hope and if you allow me”, he said, I will give you some advice: “Never lose the vocation to learn because a degree is not enough, it must be enriched with ongoing training and open-mindedness”. Paraphrasing Gandhi, he invited them to "live as if they were to die tomorrow and learn as if they were to live forever."

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In a ceremony punctuated by songs dedicated to the winners by Nacho del Río, accompanied on piano by maestro Juan Carlos Segura, Jorge Costa, CEO of the Costa group, showed his gratitude. «This award has an emotional charge for me because it recognizes our trajectory since 1966, that long, hard and intense path that my father, promoter of the project, began and on which we continue to work, together with the whole team». In addition, he stressed, it is more valuable "because it is delivered to us by ESIC, whose commitment to excellence and the territory we share."

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Pedro Lozano referred to the values ​​of the Aragonese business fabric, which rows for employment and makes people prevail, and intervened, together with his partner, Héctor Paz, to thank the entrepreneurship award. "We wanted all of society to feel proud of digital talent and now we feel proud of the companies in Aragon," he said. The founders of Imascono, exultant, because they recently celebrated their ten years of life, gave the award to the team and the family for their support in a job without hours that is running a company.

The Councilor for the Economy of the Zaragoza City Council, Carmen Herrarte, thanked the ESIC award by acknowledging "something that had never been done in a public administration", and shared it with Nieves Agreda, deputy director of the Zaragoza Chamber, for "the evangelizing work that he did for businesses that did not believe that the City Council was going to help them with the 'We will return' campaign». Likewise, he extended it to his team, the municipal officials and the mayor, Jorge Azcón, who allows us to collect the awards and trusts in a "high-risk consultancy, coming from the business world, which is pure innovation."

Azcón closed the event assessing the profile of the winners and highlighting the role of ESIC as a business school.