5 ways to better digitize your business Entrepreneur Profile Avatar Search Menu Close Menu Facebook Twitter LinkedIn
Digitization is, without a doubt, the future: an engine for greater growth, more sustainable models and practically infinite opportunities to surprise and delight customers, but there are some critical things that should be considered when changing a business to a digital format.
1.Push the limits, being considered with customers
It is always good to interrupt the market, but remember also hold a hand to bring customers with you.If you move too fast and leave them confused or out of the circuit, you will lose your trust and your business.For my private jets reservations Mirai flights, we migrate a complex reservation system to an application for smartphones with only one click.This was a significant change in format and functionality, and some clients were naturally apprehensive.Suddenly, could you really confirm all the details of the flight with a single touch?For many, this seemed too good to be true, so we made sure to explain the process thorough.
This is true for any industry.By creating new solutions, it does not get so much involved in the innovation that you forget the people for whom you are doing this.
2.Anticipate customer needs and address them collectively
Whenever possible, it gathers as many related services as I can on a single platform.This level of convenience will differentiate it from competition.For example, if you have a flower shop, think about what more customers might need in a digital sales space: calligraphy cards, chocolates, balloons, gift cards and urgent delivery are all products and related services that would be convenient to include in a single platformPurchasing, perhaps a special application box during payment or access to a 24/7 chatbot that helps build gift selections?The key is to put in the client's place and think about what you would like.For us, and for others in hospitality businesses (such as hotels reserve sites), it is common to have a chat window where customers can leave special requests or request personalized assistance.These requests can vary from the transport of pets to the care of food allergies, and the team members are immediately connected with these clients to meet the needs.
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3.Remember that customization triumphs over digitalization
The transition to a digital model should make your business more personal and client focused, no less: digital access should be used as a tool to deepen customer relationships.Many banks, for example, use it to provide different levels of custom customer service: online banking applications allow customers to have as little) human interaction as they want;They can complete routine tasks and discover new products or services adapted to their needs without having to leave home, but they can also access a human representative through the application if they need help but do not want to wait in long lines in a branch.
Regardless of your industry, never forget that digitalization should be a tool to provide better and more personalized services.
4.Take advantage of information for better service optimization
There are many available digital tools that allow companies to accumulate valuable data that constitute a customer profile, including stored preferences, questions answered and previous transactions.Take advantage of data like this effectively allows you to develop ways to provide better service and capitalize on them.This also means developing better omnichannel experiences: learning to manage the customer's trip through the digital panorama and actively search for opportunities to create an optimized and more effective service.
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As an example, our application keeps a detailed customer profile.Every time an empty section flight is notified, we can immediately send notifications to customers who fit the profile of that flight.For example, someone who is flexible with flight schedules and aircraft options can receive an immediate notification when a flight is opened.For Mirai, we combine the digitalization of operator systems and customer data to create an effective and optimized solution that benefits both the aviation and customer industry.Taxis companies and shared travel companies such as Uber follow similar principles to connect people with the most efficient routes and transfer the results resulting to customers.
5.Apply a green business strategy
Digital tools are fundamental to create a more sustainable model for companies in virtually all industries, and are a key component to create circular economies and reduce carbon emissions and waste in general.
The United Nations Environment Program has indicated that we face planetary crises in climate change and pollution tandem, and digital technologies are ways of addressing both.For Mirai, the objective was to eliminate the inefficiency of empty flights and encourage reflective consumption, while, say, the film industry movement towards more digital copies of films resulted in a reduction in the distribution waste.Meanwhile, many corporations are moving to work spaces focused on digital, partly to eliminate the need for paper, ink, staples and other single -use articles that generate massive amounts of garbage.
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Digitization is a perfect strategy for companies that wish to offer a more optimized and personalized customer experience.Not only will it help you reach a broader audience, but it will also help you manage a more ecological business and stay competitive in the vertiginous market.