90% of mypes see a better 2022 and bet on an increase in digital payments

(Ciudad de Panama-Anpanamá) 90% of micro and small businesses (MYPES) are optimistic about the future of their businesses and maintain their availability to increase digital payments, according to a new research studio published published "Visa BackTo Business Global Study - 2022 SMB Outlook ".

While disinfecting food and quarantine mail can be things from the past of a previous pandemic, some changes such as greater use of digital payments to stay to stay: 82% of the mypes surveyed said they will accept digital options in 2022 andAlmost half (46 %) of consumers surveyed expect to use digital payments more frequently this year, while only 4 % say they will use them less, the study reveals.

"Payments no longer simply consist of completing a sale.It is about creating a simple and safe experience that reflects the brand itself in all channels and provides usefulness to both business and its customers, "said Xiko da Rocha Campos, senior vice president of shops and acquirers for Visa Latin America and the Caribbean."The digital capacities that small businesses developed during the pandemic - from the non -contact payments to electronic commerce - helped them survive, and continue to build on this basis, can help them find new growth and prosperity.”.

According to this year's study, which surveyed owners of small businesses and consumers from nine countries - Brazil, Canada, Germany, Hong Kong, Ireland, Russia, Singapore, United Arab Emirates and the United States - the perspective agreed for 2022 isof optimism and intention to digitize even more:

Un 90% de las Mypes ven un mejor 2022 y apuestan por un incremento en pagos digitales

2022 brings with him optimism and confidence: based on 90% of the mypes that he declares optimistic about the future of his business, 54% saw last year as an opportunity and reports that his business is doing well faceTo this new year, unlike 46% that said the same during the summer of 2021.

Expanding digital payments, including cryptocurrencies: 82 % of the mypes surveyed said that it plans to accept some type of digital payment in 2022, and 73 % consider that accepting new forms of payment is essential for the growth of their business.Of the respondents, 24% said they plan to accept digital coins such as Bitcoin.

Companies promoted by electronic commerce: of small businesses with online presence, 90% agreed that their survival during the pandemic was due to greater efforts to sell through electronic commerce, and reported that, on average, moreof half of its income (52%) came from online channels in the last three months.

Leaving the change: most of the mypes surveyed expect their business to change and depend exclusively on digital payments in the future.While 64 % of respondents anticipate being able to make this change within 10 years, 41 % say it could be within the next two years, and 18 % no longer has an effective.

Consumers mark the pattern in 2022

Accelerating to a digital future: more than half of the consumers surveyed (53 %) replied that he hopes to change not to use effective in the next 10 years, 25 % said it will happen in the next two years and 16 % already only useDigital payments.The main benefits of trusting more digital payments among consumers surveyed were: easier online purchases (47 %), a lower risk of robbery (38 %) and convenience (37 %).

Abandoned purchase carts in real life (IRL): the fact of not offering digital payments is usually a decisive factor: 41% of the consumers surveyed claim to have abandoned a purchase in physical store because no digital payments were accepted, and it is stillmore likely younger buyers do so.Generation Z (59%) and Millennials (55%) have not bought something because there was no way to pay digitally, significantly more than gene x (38%) or boomers (19%).

Consumers adopt the global market: as small businesses seek to reach more online customers, 50% plan to increase cross -border sales in 2022.On average, 68 % of consumers responded that they feel comfortable buying items or services of a company in another country or territory.Of those who do not feel completely comfortable, 57 % mentioned that fraud protection, which normally offers their credit or debit card provider (such as the zero visa responsibility policy) makes them feel more comfortable with international trade with international trade.

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