Amazon launches her own physical clothing store in a shopping: look how this "intelligent" place will work

Amazon, the electronic commerce giant, which will open its first clothing store in a renowned California shopping center, United States.

In this way, the company founded by Jeff Bezos, which based its successful business model on the competition against establishment such as shopping and will have a physical presence in them with this launch.

The Amazon physical store, a firm that sells more than 10% of all clothes in the United States, will have clothes for women and men, as well as shoes and various accessories.

It will be located in American at Brand, a shopping center in Glendale, California.

Amazon equipará su tienda con la tecnología más moderna

Get together

Amazon's arrival at shopping centers could become another threat to traditional clothing sellers due to the data and prospects of buyers that the online sales giant can obtain, experts argue.

The great differential that the company's store will have compared to the rest will come from the hand of technology.

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According to Amazon, their algorithms will show real -time recommendations as buyers scan the items they see.

Customers can also complete an online survey about their style and size preferences.

The store will have about 2.787 square meters and will offer more than double styles than traditional premises because only one garment of each type will be exhibited, and the rest will be in the back room.

The items are chosen by Amazon curators who also use the comments provided by millions of customers who buy at Amazon.com.

Simoina Vasen, General Manager of Amazon Style, did not want to comment on the launching plans of the new store concept or sales forecast, and the company also did not give an accurate date for the opening of the Glendale store.

The store will have about 2.787 metros cuadrados

Industry leader

Amazon unseated Walmart as the largest clothing seller last year during the pandemic as more people started buying online.

Amazon Style buyers can search for exhibition items and scan a QR code to see customer size, colors, colors and qualifications.Customers can send items to the testers or directly to the counter.Once in a tester, customers can request other items through a touch screen.

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"Amazon Style completely reinvents what is possible in the tester, making it a personalized space where customers can continue buying a seemingly endless closet of great styles," Vesten wrote in a Amazon blog.

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