How this Spanish brand has turned merino wool sneakers into a successful business
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100% natural materials, local production and reduced carbon footprint come together in a comfortable and avant-garde product that is revolutionizing the footwear sector. That is the secret of the Yuccs shoes
BPAlmost two years of pandemic have given a lot. Also to reveal who has been able to find alternatives and bring out their creativity in such a complicated situation. According to a recent study by Global Entrepreneurship Monitor, with interviews with entrepreneurs from around the world, 43% of those surveyed knew of companies that closed in 2020 due to the health crisis, while 25% knew of entrepreneurs who started their business in that difficult context.
This is the case of Yuccs. The story of this Spanish shoe brand is unusual because, with only three years of life and a global epidemic in between, it has grown by 400% and has exceeded the figure of 200,000 pairs of shoes sold through its online store. This fulfilled the dream of its founder and CEO, Pablo Mas, who set out to revolutionize the fashion industry with a product that combined comfort, design and natural materials. Against all odds, in 2021 its founder has catapulted it to success, managing to once again surprise the footwear sector in Spain.
"The most comfortable shoes in the world." That is the description that Yuccs clients usually make. They are the same ones that sometimes form long waiting lists for specific products, because it is a limited production, so as not to waste resources. Each pair of sneakers takes about six months to make, in a process that involves 150 people. What is the secret of your success? Betting on the Spain brand, with innovation and local production in the hands of master craftsmen shoemakers, and using top quality natural materials. The goal is to achieve comfortable and durable footwear, aimed at a public that seeks maximum comfort without sacrificing style and design.
The power of merino wool
One of the company's strong points is its commitment to natural materials, such as its flagship fabric, merino wool, recognized for its soft, flexible and breathable texture that does not itch on contact with the skin. In addition to offering antibacterial properties (and preventing bad odours), the extra-fine merino wool allows for self-regulation of temperature, keeping the foot warm in winter and cool in summer.
Between the 15th and 18th centuries, Spanish merino sheep —from which the rest of the world's cattle herd descends— were the engine of the country's economy and a highly demanded material that was worn by dukes and kings. Today, the Yuccs sneakers have also seduced celebrities, and a member of the Spanish Royal Family has come to wear them.
Sustainability and commitment
Globalization and intensive production have led us, in recent years, to dress and fit almost in sync anywhere in the world. From China to Paris, footwear is part of an international machinery that does not take into account the needs of the client, or the planet.
However, consumers, increasingly demanding and committed to what they buy, are also looking for quality products, designed and manufactured in their territory, that use materials that respect the environment. Yuccs takes a leap in quality when it considers creating a unique, sustainable and different product that does not outsource production or use polluting materials.
The innovative features of its sneakers respond to years of investment in R&D to explore the possibilities of materials such as wool, bamboo or sugar cane used in the soles. The result of this research is their latest launch, a boot-type shoe perfect for winter. The Merino Casual Boot model incorporates a new and revolutionary technology called Waterprotect-Merino™ that repels water, insulates from the cold and protects the shoe from stains such as coffee, dust or mud without affecting its colour, appearance or feel. This innovative material also reduces the need for washing and detergent, reducing its environmental impact. The model incorporates the first sole manufactured in Europe with a material derived from sugar cane, renewable and self-sufficient, which Yuccs define as Sugarcloud™ and translates into one of the most resistant, flexible, ultralight and sustainable soles on the market.
The traceability of all the brand's shoes leads us to a Majorcan design made in Elche (Alicante), the cradle of the country's great master shoemakers. The company is thus committed to reducing the carbon footprint of its products, while defending local crafts and industry and contributing to respecting the working conditions of all the people involved, many of them (the vast majority) women. In its factories, the traditional technique of shoemaking craftsmanship and the most avant-garde innovation are combined to obtain timeless and elegant footwear, which can be worn in any circumstance and will not go out of style.
This Christmas, give the most comfortable shoes in the world
If this Christmas you want to make (or give yourself) a unique, sustainable and long-lasting gift, Yuccs sneakers are the best option. On their website you can choose the model, size and preferred color. Shipping and returns are free, with 30 days to try them without obligation.
More information: www.yuccs.com