LaLiga records 71% of average assistance in the first ten days of High Newsletter 2P competition access to your partner account to the club2p Remember password

LaLiga records 71% of average assistance in the first quarter of competition. Con un arranque de temporada marcado por la pandemia, que sólo permitió un paulatino aumento del aforo hasta el actual 100%, los clubes del fútbol profesional español han logrado vender más de 1,7 millones de asientos en sus partidos durante las diez primeras jornadas de liga, según el informe Football Stadium Report, elaborado por Sports Industry Research y The Almond Connection.

Según el informe, el aficionado ha vuelto a los estadios de manera muy semejante a antes de la pandemia.In the comparison for enclosures, the ones that have achieved the greatest success are the great stadiums, those who have a capacity between 50.000 and 60.000 locations, with an average assistance of 77%, for 68% of the fields with less than 30.000 seats. Cabe destacar, que, sólo con los abonos, los clubes de LaLiga se juegan cerca de 300 millones de euros.In total, the total capacity of the stadiums is 797.050 seats this course.

The data reflects that the good path of a team has its reflection in the stands. Los estadios pertenecientes a los siete equipos situados en zonas europeas de la tabla han registrado un 84% de asistencia, y más de 800.000 seats vendidos, mientras que los situados en zona de descenso han registrado un porcentaje de asistencia del 72%, con más de 125.000 seats vendidos.The rest of the stadiums, managed by the ten clubs located in the middle zone of the table, stay at 60% assistance.

El liderato de estadio con mayor afluencia en estas primeras diez jornadas lo comparten el Ramón Sánchez Pizjuán, El Sadar y el Reale Arena, con asistencias medias del 90%.The metropolitan Wanda is also in the upper zone, with 86% assistance.

However, it also emphasizes that the trio of equipment that is in descent positions (Granada CF, Getafe CF and Levante UD) have achieved average assistance figures of 82%, 72%and 62%, respectively.

Por el contrario, cabe destacar la baja asistencia obtenida en estadios como el Camp Nou, con un 61% de asistencia media, o la casa de dos históricos como el RC Celta y Rayo Vallecano, con un 44% y 40%, respectivamente.Vallecas, despite its good form in the League, has come to register levels of only 10% assistance on the first day played in its field.

Javier Serrano, fundador y director general de Sports Industry Research, destaca que “el tamaño del estadio no define la rentabilidad del mismo.There must be a balance between the ability of a stadium and the surroundings that surrounds it.That is, we can find great capacity stages that the club is difficult to optimize every game day.If we take into account the volume of the stadium, the price at which the tickets are sold, the social mass of the city, the volume and age of the subscribers, the offer and state of the facilities, and the type of management, we can observe thatFor certain clubs, a stadium with less capacity, with minor operational costs and greater revitalization in the use of facilities during matchdays and non-Matchdays ”would be more favorable” ”.

Greater assistance in night matches

Another point to highlight in the report is the good response of the fondness for the parties played at night. De hecho, la de las 22 horas es la franja que mayor asistencia ha obtenido y donde se han vendido más de 200.000 localidades, con una asistencia del 80% en los 16 partidos disputados a esta hora durante las diez primeras jornadas de liga.

La asistencia a los estadios en partidos a las 14 horas ha sido de un 62%, mientras que los partidos disputados a las 16:15 horas obtuvieron una asistencia del 74%.At 5 pm a 64%yield is achieved, at 6:30 p.m. an assistance of 72%is reached, while at 8 pm it does not exceed 62%.The schedules with the highest concentration of matches are at 9 pm, where 519 have been sold.000 seats con un nivel de asistencia del 68%.

“It is important the schedule in which the matches are played, because it can offer clubs an opportunity to attract a different type of fan and show greater engagement.Consequently, greater profitability is obtained by having more price elasticity, but also in consumption, since it will have more interest in spending while in the stadium, ”says Serrano.

Por último, el experto recuerda que “es importante cuidar y explorar la demanda local, a través de organización de eventos, visita al museo y tours en el estadio, o uso de las instalaciones cómo área corporativa y de negocios, a modo coworking”.