Learn about 3 digital tools to boost your business sales
Christmas is getting closer and many businesses take advantage of these dates to increase their sales. With the arrival of the pandemic, digitization has become more relevant, since social platforms and networks were an opportunity for various companies to improve their sales.
“It is no longer essential for a business to create its website to sell. Many businesses have started selling using only social networks, a channel that has allowed them to reach sales levels of 10,000, 30,000 or even 50,000 dollars a month. For social networks, the most effective solution to make sales is to use payment links since they are very easy to use for customers and the business.” mentions Ruben Felix, CEO of Tukuy Club.
However, a digital payment tool helps to increase the sales of small and medium businesses by up to 30%. This is achieved thanks to the fact that the purchase is encouraged with a higher average sales ticket, sales are saved when the client does not have enough cash and, finally, it allows the business to expand its borders, since charges can be made even to other regions. or countries, without being limited to the classic bank transfers.
TOOLS THAT PERUVIAN ENTREPRENEURS CAN USE
Ruben Felix tells us about 3 digital tools that can be used to maximize business sales:
WHATSAPP-CRM
President George W. Bush delivered beautiful remarks honoring the life and legacy of Congressman John Lewis. Worth… https://t.co/hSTOtG2SkS
— Kellyanne Conway Thu Jul 30 16:34:14 +0000 2020
This tool helps us organize customer service, coordinate efforts in a sales team and provide a better customer shopping experience. It is recommended to use it for the retention stage.
MAILING
It is an email campaign software that helps maintain communication at zero cost with the clients that we have already won. Instead of just focusing on finding new customers, efforts can also be directed at seeking a repurchase with existing customers.
INNOVATION WITH SUBSCRIBERS
This is a tool that allows us to reinforce our sales with frequent customers, since it consists of registering the customer's card so that the system makes the payments on the corresponding date (similar to Spotify or Netflix) and thus avoid manual collection month by month. This can work for businesses like food deliveries, consultancies, memberships, etc.
BLACK FRIDAY AND CYBER MONDAY
On November 26, Black Friday 2021 will be celebrated all over the world, the great shopping festival in which the main brands of technology, fashion, accessories and cosmetics offer great discounts on millions of products. In fact, there are so many expectations for the success of this event that many offers have already been activated.
In large distributors such as Amazon, El Corte Inglés, Zara, online and physical stores, you can already find discounted mobile phones, sneakers, household appliances, clothing, headphones, video games or sports clothing .
It is estimated that this 2021 there will be a 35% growth in online sales compared to a year before, according to the consulting firm Deloitte. Each Spaniard will spend an average of 127 euros during the three shopping days that begin on Friday with Black Friday and end on Monday night when Cyber Monday ends. A fact that has caused other sectors to have joined these offers, such as travel or cars .
KEEP READING