Rosarina company goes to the court to compete to the big sports brands
A Rosario brand diversifies and goes to the sports clothing market to compete with the great.This is Fiume Sport, a new business line of the renowned Fiume Fashion Brand, which plans to make its debut with the sponsoring of football clubs and a wide catalog of casual garments for the activity.
"It will be the first fashion brand that goes out to compete to the sports field," Nelson Rainero told ON24, one of the heads of the initiative, along with Hernán Marty, head of Fiume, and Leo Monaco."We see that sportswear have more and more points in common with fashion, and we thought it is an interesting market to explore where, in addition, there is little presence of national brands," he completed.
According to businessmen, the idea has two great courses of action.On the one hand, the foray into the world of sports from sponsorization contracts, and on the other, a catalog of casual sportswear that will be marketed through physical and digital channels, own and third -party.
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“We want to take the first step in football, and then expand the brand to other disciplines.With this objective, "we are behind the negotiation of sponsorization contracts with first division clubs and other categories," they warned.And they deepened: “This business niche drives very interesting scales, but our intention isThey usually use technicians with the institution's shield ”.
With its planned debut before the end of the year, and with an investment of around US $ 500 thousand for the first 24 months, the brand will be manufactured entirely in Argentina, based on Rosario, and will be marketed in multi -brand stores of the entirecountry, official club store with which they make a contract and through the Ecommerce de Fiume Sport."We went out to compete with the big brands of the field," the businessmen concluded.
Writing ON24