The firm that created casual Fridays |Trade

Gloria Salgado Madrid

How to update clothes to make life a little easier?That is the question asked in Dockers season after season, since its foundation, in 1986.It did not spend much time when they made history, back in 1992, when sending an eight -page guide on informal business clothes at 25.000 Human Resources Managers throughout the United States.In this way they created the concept of 'Casual Friday' ('Informal Friday'), revolutionizing the clothing code, currently in force.

The innovation by which they were initially known in the textile sector was significantly expanded with the 'Mobile Pant', a garment named by the magazine 'Time' as one of the best inventions of 2001 as it is one of the first pants designed with pocketsadditional zipper along the seams.Practicality and comfort for a piece that, like the rest of the brand's garments, presume a casual style, Californian air and conscious clothing.

They take into account the impact of their work on the environment, committing to innovate and explore our production methods to be able to operate more sustainably without compromising the style.Currently, they save more than 20 million liters of water in a single season by using the 'water less' techniques in 63% of the assortment, which has helped save more than 3.000 million liters.In addition, in the last season they added hemp to their tissue letter as it is a lasting and totally natural fiber that is manufactured with less chemical and pesticides.They are also investing in organic cotton, which is cultivated more responsible, reducing the amount of water and toxic chemicals used in the process, in addition to the incorporation of their own recycled nylon and polyester, finding new ways of providing elasticity andperformance, all with a lower impact.To this are added strategic collaborations with ambassadors such as Jon Rose and its 'Waves For Water' Foundation or with the Basque Surfer, Traveler and Activist Kepa Acero, with which they help provide clean drinking water to communities around the world.

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Above, the surfer and activist Maud Le Car, image of the woman's collection.Below, with his partner, also surfer and activist Joan Duru.

This year it has also been very significant for the firm for two reasons: the launch of its first women's collection and its first store in Europe, located in the heart of the Madrid neighborhood of Salamanca.In the place there is a wide assortment of pants with premium finishes, new lighter fabrics, patterns and colors, a wide range of shirts, t -shirts and knitwear, the reinterpretation of some of the most iconic garments of the brand, and a spaceexclusive dedicated to female garments.More than a store, an innovation laboratory that allows to create new experiences, offer new services, collaborations and much more.

This season is a tribute to the trajectory of the brand, recovering authentic designs so that they make sense to the current market.They hug their legacy and celebrate the caquis pants that marked the history of Dockers.Taken from the files and faithfully stitching stitching, the original Khakis are an exact reproduction of the caquis that launched in 1986.A true testimony of its legacy and proof that there are certain aesthetics that can have a versatile and timeless attraction.