You had to be a woman • Red Forbes • Forbes Mexico

Giovanna Jiménez turned 32 and more than a decade as companies director in the marketing area.Mother of two daughters, aged 4 and 2, the time came when he questioned: What am I going to leave my daughters in a Mexico in which the wage gap is so disparate for men and women?

She is one of 1.3 million women who began their own businesses during pandemic.The Giovanna startup is a digital platform that seeks to boost more micro -enterprons to grow their businesses.

During the confinement by COVID-19, the most affected sector in the loss of formal employment was that of women.Derived from this, many women saw in self -employment an exit to the economic crisis.This sector grew in 2020 to reach 26 percent of the total women employed in the country.However, 82 percent operate in informality, that is, 4 million 286 thousand entrepreneurs do not have the recognition of the law.

Follow us on Google News to always keep you informed

Informality tends to be related to lower levels of productivity, lower salaries, and lack of access to tools that allow business to grow or access new markets.On the contrary, the formal sector would open the door to benefits such as financing.

Entrepreneurs in the formal sector win 2.5 times more than those occupied informally, according to data from the National Occupation and Employment Survey of the National Institute of Statistics, Geography and Informatics (INEGI).

Women who are dedicated to online or catalog generate about 9.5 million pesos a day in sales, according to data from the Laboratory of Analysis in Commerce, Economics and Business of the National Autonomous University of Mexico (UNAM).

Follow business information and today in Forbes Mexico

When analyzing this area of opportunity for women in Mexico, Giovanna created Womenly, an online payment platform, which offers digital visibility, training, and link opportunities.After a successful recruitment of 100 users, in its initial phase, now the digital tool is available for all Mexican entrepreneurs seeking to grow.Under his slogan of "together, we are better" seeks to convey a sense of community.

In Mexico, the number of women employed on their own is almost eight times greater than that of businesswomen.Self -employment is usually the beginning of the opening of a business.However, when self -employed women seek to grow their busines.

The number of employers are almost three times higher than that of women, even during the most critical months of the health crisis.

The advance against pandemic in Mexico and the world continues here

Mexicans face barriers to enter, remain and grow in the world of entrepreneurship.Despite representing an economic pillar in their families: 70 percent of the salary that women receive leave for their families and 13 million homes in Mexico are supported by women's work.

In developing countries, such as Mexico, the main mobile to undertake is the need.The results of Entrepreneurship AT A Glance Highlights 2018 of the Organization for Economic Cooperation and Development (OECD), show that 43 percent of women entrepreneurs in Mexico start a business with the aim of making money, in contrast to 39percent of entrepreneurial men.

Women face greater needs in a context of labor disparity.So this platform seeks to empower microenterprises facilitating the way to launch their businesses and self -employment, making community with other women.

Subscribe to Forbes Mexico

Contact:

Valeria León is a specialized reporter in international media.It has been a news correspondent for the Turco Trt World channel, as well as documentary producer in Venezuela and for the Chinese CGTN channel.

Twitter: @Valerialeony

Instagram: @Valecah

The opinions expressed are only the responsibility of their authors and are completely independent of the position and the editorial line of Forbes Mexico.